The European Space Agency is seeking experts in cultured meat for human space travel. The ESA is relying on cultured meat to feed its crew on future far-Earth explorations, and says that “applications from women are encouraged.”
GFI Founder Bruce Friedrich: Why Cultivated Meat is Now the Preferred Term For Cell-Based Meat
GFI Founder and CEO Bruce Friedrich explores the increased sector alignment around the preferred category name for meat produced through cellular agriculture. Consumer and industry preferences In September 2019, UPSIDE Foods and The Good Food Institute (GFI) released the results of consumer research that we conducted with Mattson, North America’s most successful independent food and beverage innovation firm. That research indicated that the strongest term for meat produced through cellular (rather than conventional) agriculture is “cultivated meat,” as I discussed in some depth here. UPSIDE CEO Uma Valeti noted, “This made sense to us, since we’d already been referring to ‘cultivating meat in cultivators.’ I like the consistency.” Fork & Goode CEO Niya Gupta said, “I like ‘cultivated meat’ because it’s generic, like ‘organic.’ It …
