For most of our readers, this vegan cheese brand needs little introduction. When Grounded launched online pre-sales for products that were not even yet made, they sold out in 3 minutes. This week, they closed an oversubscribed seed round led by Stray Dog Capital. We always said that these guys were going to be big. So, with no further ado….
Chef Shaun Quade
Grounded – “I’ll Give You $2 Million to Buy the Cheese Business Right Now”
Australia’s Grounded is the brainchild of visionary couple, a “mad scientist” chef and a behavioural economist who accidentally found a niche which landed them with funding from a New York VC and a successful vegan cheese company in place of the restaurant they had initially intended to run.