Chris Bryant

upside foods cultivated chicken on a plate with veggies

© UPSIDE Foods
Studies & Numbers

Study Reveals Preferred Terminology for Cultivated Meat & Seafood in USA

A study by Chris Bryant of the University of Bath and Marlana Malerich of the University of Edinburgh has examined US consumers’ preferred terminology for cultivated meat and seafood products. Whereas the standard as put forward by Bruce Friedrich and the GFI accepts usage of “cultivated” as a term to be used within the industry and media, this research aimed to establish which terms perform best amongst consumers with regard to clarity, consumer appeal, and communication of safety and allergenicity. The clear winners were “cell-cultured” and “cell-cultivated”, with terms that sound less natural — such as “lab-grown” and “artificial” — performing poorly. However, there was some confusion about allergenicity even with the most popular terms. As a result, the researchers conclude that the packaging of …

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Plantega vegan optiosn at a bodega

@Plantega

Studies & Numbers

Plant-Based Initiatives Get Big Support in the Big Apple

When you think of the food of New York City, you might think of New York pizza, New York cheesecake, or New York pastrami. But in recent years, the city has embraced a new way of eating with more public institutions going plant-based. Beginning in 2019 with NYC public schools adopting Meatless Monday programs, the trend expanded to include Plant-Powered Fridays in 2021. In 2022 Eric Adams, the city’s first vegan mayor, took office. The city has since expanded the Plant-Based Lifestyle Medicine Program, which focuses on diet and exercise over medication, to five new hospital locations. But what do New Yorkers think of the city’s new plant-based initiatives? We surveyed over 700 New York City residents, including over 200 parents with children in the …

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Southr fried Buffalo ramen Wicked Kitchen

©Wicked Kitchen

Studies & Numbers

Peer Reviewed Paper Proves Plant-Based Meat is Healthier and More Sustainable than Animal Products

Following a slew of biased articles in the mainstream press deeming meat alternatives as ultra-processed and unhealthy, a brand new peer-reviewed paper published just yesterday in the Future Foods journal finds that, in fact, plant-based meat is healthier and more sustainable than animal products. Speaking to vegconomist today, the paper’s author, Dr Chris Bryant of the University of Bath, said of the findings: “As well as favourable nutritional profiles, plant-based animal product alternatives have benefits for weight loss, muscle synthesis, gut health, and specific health conditions. Moreover, there are clear benefits over animal products in terms of greenhouse gas emissions, land use, water use, and a range of other environmental outcomes.” A more effective way of reducing demand for meat and dairy Bryant reviewed empirical …

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