Canada’s New School Foods Raises $12M to Scale Whole-Cut, Raw Plant-Based Salmon
Plant-based seafood producer New School Foods announces it has raised $12M in seed funding for its proprietary, scalable technology that can produce “raw” whole-cut fish alternatives. Beginning in 2023, the company will launch its whole-cut salmon through a chef-only pilot program in North America. According to New School, the overall alt-protein industry has not yet fully tackled its greatest opportunity: whole cuts, which represent a majority of meat sales in North America. New School notes that whole cuts involve many complex structural challenges such as texture, connective tissue, muscle fibers, and other macrostructures that exist in animal proteins. To resolve this, New School Foods CEO Christopher Bryson invested heavily in academic R&D projects for three years with leading food science universities. Through his work, Bryson …