Chris Paul Plant-Based Investor

©Wicked Kitchen


NBA Icon Chris Paul Becomes Investor in “Global Impact Brand” Wicked Kitchen

Plant-based CPG brand Wicked Kitchen announces basketball superstar Chris Paul has joined the company as an investor. Paul joined the brand after originally investing in alt-seafood startup Current Foods, which Wicked Kitchen acquired in May.  A 10-time NBA All-Star, Paul transitioned to a plant-based diet in 2019 and credits the change with enhancing his on-court performance and improving his recovery time. Paul has become a passionate advocate for the vegan lifestyle and also invested in plant-based brands Umaro Foods, Misha’s, and Koia protein shakes.  In 2022, Paul partnered with delivery service GoPuff to launch his own line of plant-based chips and snacks, Good Eat’n.  Accelerating growth With one of the plant-based industry’s most extensive ranges of packaged foods, Wicked Foods’ products can currently be found …


Chris Paul Athlete w/ Good Eat'n Vegan Snacks


Products & Launches

NBA Star Chris Paul Launches Gopuff Good Eat’n Vegan Snacks, Invests in Umaro Bacon

Basketball superstar Chris Paul has partnered with grocery delivery platform Gopuff to introduce Good Eat’n – a new line of boldly flavored plant-based chips, popcorn, puffs and rinds. Paul has also invested in vegan bacon startup Umaro Foods for an undisclosed amount. Co-created by Paul and Gopuff, the line aims to transform the snack aisle by providing a unique selection of “surprisingly” vegan snacks made to appeal to everyone. Available via the Gopuff app, Good Eat’n features the following products and flavors: Hot Hot Puffs Cinnamon Sugar Mini Donut Puffs Nacho Cheeze Tortilla Chips Big Dill Ranch Tortilla Chips Cookies N Creme Popcorn Carolina Style BBQ Popcorn Classic BBQ Porkless Rinds.  Fan favorites To curate the line, Gopuff and Paul reportedly conducted numerous surveys, focus …


Chris Paul Koia

Chris Paul ©Koia

Investments & Finance

Vegan Basketball Icon Chris Paul Invests in Koia Plant-Based Protein Shakes 

Following his recent investment in Misha’s Kind Foods, 11-time NBA All-Star Chris Paul has now invested in Koia, leaders in 100% plant-based nutrition shakes. The Phoenix Suns basketballer and Beyond Meat ambassador continues to grow his plant-based investment portfolio.  The investment also furthers Paul’s goal of improving access to healthy foods for disadvantaged communities as well as promoting the benefits of a plant-based lifestyle. Paul has been vegan since 2019 and has experienced substantial improvement to his overall health, performance, and recovery both on and off the court. He is also the founder of The Social Change Fund which counts Beyond Meat as an investor.  Koia produces 100% plant-based, low sugar, health-focused drinks, including protein shakes and smoothies. As part of the new partnership, Paul …


Misha's Kind Foods

©Misha's Kind Foods

Investments & Finance

Misha’s Kind Foods Raises $3M, Investors Include NBA All-Star Chris Paul

Californian plant-based alt dairy company Misha’s Kind Foods has closed a $3M seed round. Misha’s, producer of a wide range of healthy and locally sourced dairy-free cheese, will use the investment boost to further product development, explore retail expansion, and recruit talent in its team.  Among the investors for the LA-based Misha’s was Chris Paul, 11-time NBA All-Star Paul and LA Clippers legend. Paul has been a vegan since 2019, with the basketballer claiming significant statistical and performance improvements after making the switch. As a businessman, Paul seeks opportunities that accelerate social change and sustainably build a fair, equitable society, and is a brand ambassador for Beyond Meat.  Another investor, Lisa Shamus, a leader in innovative branding and licensing was drawn to Misha’s after struggling …