Alpha Foods: “Our Goal is to Facilitate a Casual and Non-Threatening Transition to Plant-Based Eating”
California’s Alpha Foods creates plant-based foods that have been in the refrigerators of many of us for years, having been founded in 2015 and offering convenient animal-free foods like burritos, wraps, nuggets, and strips. Alpha Foods was “started with the vision of using the power of food to make impactful and positive changes to our health, animal welfare, and our planet’s food system,” and that’s a mission we can get behind for certain. Founder and CEO Cole Orobetz says, “I believe in the power of food to make change; food is an experience that has the power to connect us, nourish us, and all too often, also divide us.” Since we haven’t spoken with Cole since 2020, it was time to catch up; a lot …