The humble oat has come of age. The meteoric rise of oat milk has catapulted this unassuming grain into the limelight, sparking a frenzy of interest in what was long regarded as a wholesome, traditional and, frankly, rather dull ingredient. Report by David Peters, Founder of Oatworks and former Head of Oatly UK (full bio below article).
David Peters
What is Behind the Rise in Popularity of Oat Milk?
A special guest post from David Peters, Managing Director, DSP Ventures Ltd, and former Head of Oatly UK.
“Oat milk? We didn’t know oats could be milked”. When, in late 2015, I told family and friends that I had been asked to join Oatly, a Swedish oat milk company, I was greeted by some rather quizzical looks.