The humble oat has come of age. The meteoric rise of oat milk has catapulted this unassuming grain into the limelight, sparking a frenzy of interest in what was long regarded as a wholesome, traditional and, frankly, rather dull ingredient. Report by David Peters, Founder of Oatworks and former Head of Oatly UK (full bio below article).
A special guest post from David Peters, Managing Director, DSP Ventures Ltd, and former Head of Oatly UK.
“Oat milk? We didn’t know oats could be milked”. When, in late 2015, I told family and friends that I had been asked to join Oatly, a Swedish oat milk company, I was greeted by some rather quizzical looks.