Op Ed: Elin Roberts, CMO at Better Nature Tempeh: Stop Using Plant-Based as a Scapegoat
As co-founder and CMO of the UK’s fastest-growing wholefood protein brand, Better Nature Tempeh, Elin Roberts is on a mission to help people live healthier lives by making wholefood proteins the norm, not the alternative. As a business, Better Nature claims it is on track to achieve this, with its supercharged tempeh range now available in over 1,000 supermarkets across the UK. For the wider plant-based industry, it has been a more bumpy ride, with meat alternatives under fire amidst growing consumer concern about ultra-processed foods (UPFs). Here, Elin gives her reaction to a study that hit the headlines this month that highlighted the health risks of ultra-processed foods, creating a flurry of negative press for the plant-based sector in the process. Why scapegoating plant-based …