Eat a Whole Lot More Plants Campaign logo


Charity & Campaigns

NYC Launches “Eat A Whole Lot More Plants” Campaign to Promote Healthy Eating

A new campaign called “Eat A Whole Lot More Plants” has launched in New York City to encourage citizens to adopt a healthy, balanced diet. Ads for the campaign will run on television, radio, subways, NYCLink, outdoor media, and digital channels. The ads will explain the benefits of whole plant foods such as fruits, vegetables, whole grains, beans, and nuts, highlighting their nutrient density and lack of sodium, added sugar, or unhealthy fats. There will also be an emphasis on the role of plant-based foods in preventing chronic diseases such as Type 2 diabetes, heart disease, and hypertension. The campaign will explore simple swaps such as replacing meat with beans, and will suggest culturally diverse plant-based meals. Advice and support will be provided to those …


Vegan Women Summit 2022


Fairs & Events

Vegan Women Summit 2023 Returning to NYC with 100 Speakers, Brands and Mayor Eric Adams

The Vegan Women Summit (VWS) announces its return to New York City on May 18, 2023 for an all-new, 3 day experience. The annual summit, which is open to all genders, will feature its largest-yet gathering with over 100 speakers and brand activations from across the worlds of food, fashion and beauty, along with networking and professional development experiences. This year, the summit is being welcomed by NYC Mayor Eric Adams, who will host an exclusive VIP reception at the Mayor’s Mansion.  Co-hosted by founder Jennifer Stojkovic and Conference Chair Miyoko Schinner, the Summit will be held at iconic event space 99 Scott in Brooklyn. After selling out in 2022, VWS says this year’s gathering is expanding to offer even more speakers, panelists and events, …


Zero Egg Huevos Revueltos NYC Event

©Zero Egg


Zero Egg Serves Plant-Based Eggs to Mayor and 1,000+ Guests at NYC’s Gracie Mansion

This week, plant-based egg brand Zero Egg sponsored a Dominican Heritage event hosted by Gracie Mansion, the official residence of NYC Mayor Eric Adams. With 1,600 guests, the event was the city’s largest heritage event this year and featured a full spread of plant-based dishes made with Zero Egg.  During the all-vegan event, guests enjoyed plant-based takes on traditional Dominican cuisine, including tostones, maduros, gazpacho, and revuelto de hueve con yucca frita. Normally made with chicken eggs, the revuelto de hueve was created with Zero Egg’s scramble and pickled red onion. Mayor Adams is a well-known vegan and health advocate who used his political platform to introduce vegan meals into the city’s public schools in 2022. Adams’ administration is also the first in NYC history …


Congress Alternative Protein Research

Photo by Alejandro Barba on Unsplash

Politics & Law

Jack Truman, Vegan and Animal Rights Activist, Launches Run for US Congress

Jack Truman, a resident of Barton County, Missouri, announced he is running as the sole Democratic candidate for Missouri’s 4th Congressional district. An animal rights activist and vegan for 22 years, Truman is a self-described liberal conservative who intends to bring positive change to Missouri’s 4th district, which he notes is located in the heart of cattle country. Truman’s previous life experience includes 35 years in the entertainment industry, as well as time as a college professor, Army veteran and small business owner.  A different political campaign According to Truman, a vote for him represents a protest vote against the prevailing political system.“The Democratic party is not the party any longer of Kennedy and Truman,” states the candidate. “I don’t know what’s happened to this …


child of color, school cafeteria, food security, social justice, impossible foods, Colin Kaepernick, Know Your Rights Camp



NYC Public Schools Now Serving Vegan Meals to Nearly 1M Students

Starting today, New York City Public Schools – the largest school district in the US – will begin serving vegan meals to students as part of the Vegan Fridays initiative. NYC may be the first major school district to offer a fully vegan lunch menu; some California schools are also considering similar programs. Plant-based veggie tacos, Mediterranean chickpeas and black bean and plantain bowls are a few of the items that will feature on the menu, replacing traditional dairy-based entrees such as pizza and macaroni ‘n cheese.  Promoted by NYC mayor Eric Adams, a long-time vegan and health advocate, the new program follows the success of Meatless Mondays and Meatless Fridays, previously implemented in NYC schools in 2019 and 2021, respectively. According to Adams, the …


Eric Adams NYC Mayor
Plantbased Business Hour

Vegan NY Mayor Eric Adams on the Plant-Based Business Hour

In honor of New York Mayor, Eric Adams, we are re-running his powerful interview with Elysabeth Alfano on The Plantbased Business Hour on which he discusses the public health benefits of a plant-based diet, the public health issues with NYC’s wet markets, and what it takes to be a leader in a time of crisis. Raw, humble. and direct; Adams also talks about curing his type 2 diabetes and partial blindness with a plant-based diet and the economic impact of implementing plant-based lifestyle nutrition in corporations, hospitals and schools. He is known for putting vegan meal options in schools, hospitals, and prisons and implementing #MeatlessMondays in 1700 public NYC schools. For the full video interview, click here.  For the audio interview,  click here. Display content from YouTube Click here …


Eric Adams JUST Egg

New York City Mayor-Elect Eric Adams ©Lev Radin Photography

Products & Launches

Field Roast & JUST Egg Launch New Sandwich After NY Mayor Eric Adams Celebrates With JUST Egg Wrap

Alt egg pioneer JUST Egg announces a new partnership Field Roast for the Field Roast Classic Style Sausage, Egg & Cheese Plant-Based Breakfast Sandwich. The launch might be of interest to new NYC Mayor Eric Adams — as he recently enjoyed a JUST Egg breakfast wrap from a Plantega deli in Brooklyn following his election victory.  The first co-branded vegan breakfast sandwich will be available exclusively at Whole Foods Market locations across the US, followed by expanded national distribution at additional retailers in 2022. Over the last 12 months, Field Roast has introduced several new products and gained distribution at more than 5,500 retailers throughout North America, as well as developing its Chao Creamery dairy-free cheese products – which feature in the newly launched sandwich.  …