Ethan Brown Beyond Meat

Ethan Brown © Beyond Meat

Company News

Beyond Meat’s Path Forward: CEO Ethan Brown’s Stance Amidst Market Challenges

The future of Beyond Meat has been a significant topic of discussion as of late, with many sources citing less than positive outlooks for the company. Yet, founder and CEO Ethan Brown’s commitment to the company’s mission remains unwavering despite the challenges the company has faced over the last few years. Brown recently appeared on Yahoo Finance’s Lead This Way to discuss his leadership strategies during company setbacks. He states, “People can say what they want, but we just keep doing the work. You just keep repeating and envisioning that and helping the team to see that, and you can get through almost anything.”  He speaks to the importance of focusing on the company’s “true north,” which, in its case, is providing plant-based meat that …

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Beyond Meat CEO

Ethan Brown © Beyond Meat

Investments & Finance

Beyond Meat Stock Surges 15% After Cutting Losses and Improving Margins

On Friday, Beyond Meat beat analysts’ expectations for its fourth quarter results, shrinking its losses and reporting higher-than-expected revenue. The news sent Beyond shares soaring by 15% in after-market trading.  In an earnings call, Beyond Meat CEO Ethan Brown said that Q4 concluded a “[C]hallenging year for our business and category, one marked by persistently high inflation and trading down by consumers among proteins, slowing economy in key markets, and increased competitive activity.” Indeed, the company reported a 21% decline in revenue and lower sales across “all channels”, including a 17% drop in US grocery sales and a 30% sales decline in food service. International revenue also fell by 19.9% from the same period a year earlier.  Despite the drop in sales, Beyond successfully shrunk …

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List of the best plant-based steak products in North America

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Food & Beverage

The 9 Most Incredible Brands Disrupting Steak with Plants (North America)

While plant-based burgers, sausages and meatballs have long dominated the alt-meat landscape, creating realistic steak from plants has always represented the highest, if seemingly unattainable goal, for many brands. But thanks to fearless and relentless innovation, a host of shockingly meaty and juicy plant-based steaks have arrived on the US and Canadian market, and are rapidly coming to the fore. Here, vegconomist takes a look at the most noteworthy names bringing animal-free steak to mainstream consumers.  1. Beyond Meat  While not a fully structured filet, Beyond’s “revolutionary” plant-based steak tips marked a major milestone for the company, which previously only offered ground-textured products like burgers and sausages. According to CEO Ethan Brown, Beyond Steak took five years of extensive R&D to develop. The product can …

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Beyond Burger in Store

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Company News

Beyond Meat Hires Red Bull Exec as New Head of Marketing, Reveals New McDonald’s Nugget

Beyond Meat (NASDAQ: BYND) announced Thursday it is hiring Akerho “AK” Oghoghomeh, formerly Senior Vice President of Marketing at Red Bull, as its new head of global marketing. In addition, the company outlined a new series of strategic plans, including a more focused US retail strategy, to increase sales in 2023. Leading the brand As the VP of marketing for Red Bull North America, Oghoghomeh led advertising and other initiatives for Red Bull’s US business, a Beyond spokesperson told the Wall Street Journal.  Oghoghomeh will join Beyond as the company seeks to reverse sales declines amid a highly challenging economic environment – data from market research firm IRI shows US sales of refrigerated meat alternatives fell by 15% in 2022.  Targeted strategy Seeking to reverse …

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Beyond Burger 3.0

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Company News

Beyond Meat Appoints New CFO, Makes Top Leadership Changes

Beyond Meat (NASDAQ: BYND) is making significant changes to its leadership following the departure of Chief Operating Officer Douglas Ramsey on Oct. 14th, according to the company’s 8-K investor documents. Beyond is also appointing Lubi Kutua as its new Chief Financial Officer and shifting top personnel in other roles including principal accounting officer and SVP of operations.  Ramsey, who was suspended from Beyond on Sept. 20th following an altercation at a college football game, formally resigned from the company on Oct. 14th, according to documents.  In addition, current CFO and treasurer Phillip E. Hardin is exiting the company to “pursue other opportunities” reports Fortune. In a statement, Beyond shared Hardin will remain employed with the company through Oct. 28th to assist the transition, noting, “His …

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Beyond Meat CEO

Ethan Brown © Beyond Meat

People

Beyond Meat Announces Tyson Foods Exec Hires in Fascinating Turn of Events

In a highly interesting turn of events, Beyond Meat announces Tyson Foods veterans Doug Ramsey and Bernie Adcock will be joining the company as Chief Operating Officer and Chief Supply Chain Officer, respectively. The move marks a stunning reversal for Beyond Meat, which famously cut ties with Tyson just before the company’s 2019 IPO.  Though the reasons for the companies’ initial split remain unclear, the executive hires signal Beyond Meat is ready to begin a new chapter, and possibly rebuild some form of relationship with Tyson, the world’s second-largest meat processor. Beyond Meat states it is preparing to intensively scale up production of plant-based meat across the US, EU and China. As new members of Beyond Meat’s executive team, Ramsey and Adcock each bring decades …

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Beyond Burger 3.0

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Stock market

Beyond Meat Shares Drop as Revenue Falls Short of Expectations  

Beyond Meat’s stock dropped 19% in premarket trading this Thursday after the company reported a loss in its third-quarter financial results. Higher costs ate into profits while revenue fell short of analysts’ estimates. “We believe we are steadily executing against our vision of being tomorrow’s global protein company” – Ethan Brown The alt meat giant also disappointed investors with its revenue outlook for the fourth quarter, with revenue down 13.9% compared with a year ago, owing to weaker grocery demand. The company has been investing significantly in new product development of late, including its alt chicken offering and a host of new potential markets. “Our third quarter results reflect variability as we saw a decline from record net revenues just a quarter ago. Despite current …

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Beyond Meat FB

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Sustainability / Environment

Beyond Meat CEO Ethan Brown Responds to Idea of Pigouvian Taxes

In a conversation with the BBC yesterday, Beyond Meat founder Ethan Brown stated that consumers are already interested in alt meat: “If you look at shopper data that we have, 93% of the people that are putting the Beyond burger in their cart are also putting animal protein in.” When asked as to whether he agrees on the idea of taxation on meat consumption, Brown said to the BBC: “I think the whole notion of a pigovian tax, which is to tax negative things that are high in externalities, I think is an interesting one. I’m not an economist but overall intuitively that type of thing does appeal to me, not just for meat. I think taxing things we want more of such as income …

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Beyond Mince

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Company News

Beyond Meat Aims to Underprice Beef by 2024

Beyond Meat founder and CEO Ethan Brown has said the alternative meat giant is aiming to underprice beef within the next three years. “I set two years ago a goal of being able to underprice animal protein […] I think that’ll happen to beef.” Brown previously indicated plans to underprice animal proteins, and last Wednesday revealed to the Wall Street Journal that it is most likely to compete with beef. The first publicly listed plant-based meat company has been at the forefront of the industry since its launch in 2009 and has partnered with major brands including McDonalds, Whole Foods and KFC. Last week Beyond announced the relaunch of its chicken product, Beyond Chicken Tenders, which rolled out into around 400 food service locations across …

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Beyond Burger 3.0

©Beyond Meat

Products & Launches

Beyond Meat Launches Beyond Burger 3.0 as Sources Reveal Beyond Chicken is Coming Soon

Beyond Meat today unveils the latest variant of the Beyond Burger, the third iteration since the first was launched back in 2016. Additionally, according to Bloomberg today, unnamed sources have disclosed that a Beyond Meat chicken product is soon to be released and that the company is preparing its customers for its launch.

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JUST Egg at Sodeco

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Food & Beverage

China’s Interest in Vegan JUST Egg and Other Plant-Based Proteins Increases in Response to the Coronavirus Outbreak

According to Bloomberg.com, San Francisco food manufacturing company, JUST, producer of the vegan JUST Egg, is fielding increased inquiries from Chinese state-backed companies seeking animal-free protein sources amidst the coronavirus outbreak. 

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Beyond_Beef

©Beyond Meat

Products & Launches

Beyond Meat Unveils New Beyond Beef

Beyond Meat today debuted its latest breakthrough in plant-based food innovation – a minced beef (ground beef) alternative called Beyond Beef, said to have the meaty taste, texture and versatiliy as ground beef, but with the added health and sustainability benefits of plant-based meat. Beyond’s highly sought-after burgers and sausages are already available in more than 35,000 restaurants, grocery stores, universities, hotels, stadiums.

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Society

Top Athletes Invest in Beyond Meat

According to Business Wire, 14 current and former top athletes have now invested in Beyond Meat. They are also championing a new campaign called ‘Go Beyond’, which was launched to highlight the positive effects that such athletes have experienced after changing to a plant-based diet.

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veganer Beyond Burger von Beyond Meat

© Beyond Meat

Top Stories

Beyond Burger Launches Availablity Across 25,000 Outlets Worldwide

Beyond Burger have just announced another milestone as their distribution expands to over 13,000 retail stores, most recently launching in Publix, Sprouts, Weis, and ACME.  The famous burger is also now on the menu at over 12,000 restaurants, stadiums, and colleges, and as such they have today stated their availability in 25,000 outlets around the world in total.

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