NotCo Hires Veteran Global Marketer Fernando Machado as New Chief Marketing Officer
Food tech unicorn NotCo announces it has hired Fernando Machado, a celebrated leader in global marketing, as its new Chief Marketing Officer, effective in April. Known for “brilliant” marketing campaigns that pushed creative boundaries to drive business growth, Machado most recently served as CMO of Activision Blizzard, one of the world’s most successful entertainment and gaming companies. Prior to Activision, he also served as CMO for Restaurants Brands International, where he created award-winning advertising for brands like Burger King and Popeyes. Machado’s career began as an intern at Unilever, where he last worked as Global Brand Development VP for Dove. $1.5Bn brand Machado’s hire follows NotCo’s $70M series D1 funding round in December, which valued the company at $1.5Bn. According to Machado, he has long …
