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Better Nature Launches £1M+ Crowdfund, Appoints New Non-Executive Director

UK tempeh brand Better Nature has launched a crowdfunding campaign on Seedrs with the aim of raising over £1 million. The campaign opened to the public yesterday (October 2). The funding will be used to drive mainstream retail growth for Better Nature, consolidating its position as a leading European tempeh brand. The company aims to “transform the meat-free aisle”, as consumers increasingly seek less processed plant-based options. The news follows a hugely successful year for Better Nature, with the company launching in Germany and securing its first UK supermarket listing at Tesco. Better Nature also launched a £3 million Series A round in May, and rolled out at all 966 UK Lidl stores in July as part of the retailer’s Vegan Week. “There’s a growing …