Henrik Lund, founder & CEO of Naturli

Henrik Lund © NATURLI’ Foods


Naturli: “We Are Convinced That We Have the Best Vegan Butter on the Market”

The Danish brand NATURLI’, a subsidiary of the Norwegian group Orkla, has been respected for its 100% plant-based products based on selected organic ingredients since its foundation in 1988. The NATURLI’ range now includes a wide range of vegan foods and beverages, including vegan ice cream, vegan yogurt, and meat alternatives, in addition to its famous butter. In the past few months, NATURLI’ has successfully built up its own sales department for the food service sector, among other things, and would like to focus even more on this area in the future. The company was also represented at the last ANUGA, the world’s leading trade fair for food and beverages in Cologne, where it presented a number of new product innovations. We spoke in an …


naturli's milk-free zone vegan block

© Naturli'

Milk- and Dairy Alternatives

Naturli’s Milk-Free Spreadable and Vegan Block Win Superior Taste Award

Danish organic plant-based food producer Naturli’ announces it has won the Superior Taste Award for two of its milk-free butter products: Spreadable and Vegan Block. Made with rapeseed, coconut, shea nuts, and almonds, Naturli butter is a favourite alternative to dairy butters and spreads among both consumers and professional taste experts. Taste is everything The International Taste Institute helps consumer F&B companies improve the quality of their products and increase their sales with the renowned Superior Taste Award certification. “Taste is everything! More than 200 professional taste experts tried our products for this test and found them worthy of a star!” the company posted on social media. Naturli Foods has been producing plant-based alternatives since 1988, with plant-based versions of drinks, breakfast products, meat-free products, and spreads …


Henrik of Naturli' Foods

©Naturli' Foods


Op Ed: Henrik Lund, CEO Naturli Foods

In the second instalment of our brand new Opinion section which will feature the views and insights of leaders and figures from across plant-based and cell-based industries; Henrik Lund, CEO of hugely popular Danish plant food producer Naturli Foods, talks about how we need to accelerate our green transition. Speeding up the green future Going shopping in a supermarket is becoming a nightmare for consumers. They can really feel the effects of war in Europe and high inflation when they have to pay at the checkout. I try to remind myself that a crisis always brings something good with it, even though it can be difficult to focus on that here and now. My guess is that the global crisis will push the taste for …


Naturli’ Foods burger and mince

© Naturli’ Foods

Company News

Naturli’ Foods Opens Plant-Based Site in Sydney as Australian Market Soars

Naturli’ Foods, the Danish plant-based leader, has opened an alt meat manufacturing facility in Sydney, Australia. The move comes as market research shows that Australia is currently the third-fastest growing vegan market worldwide. “We believe there will be future opportunities for innovation that will directly benefit shoppers Down Under” Based in North Rocks, Sydney, Naturli’ has now started producing vegan beef products at the dedicated and entirely vegan manufacturing plant. The new facility represents a joint venture between Denmark-based Naturli’ and Australian food distributor and vegan sector specialist Botany Group.  Naturli’ Foods was established in 1988 and will be producing its Naturli’ Plant Based Mince, Naturli’ Plant Based Burgers, and Naturli’ Chick’n Style Mince at the new facility, for sale in major supermarkets and independents nationally. …


Naturli' Do Not! Call Me M_lk milk


Products & Launches

Do Not! Call Me M_lk is the Same as Cow’s Milk Claims Denmark’s Naturli’

Danish vegan heritage brand Naturli’ has released Do Not! Call Me M_lk, a new plant-based drink that claims to be a like-for-like alternative to cow’s milk. With a new blend of plant proteins, Do Not! Call Me M_lk boasts the same nutrient content as semi-skimmed milk with less than half the carbon footprint.  “It’s an important step in our food product transition” – Secretary General, The Vegetarian Society of Denmark. Developed and produced in Denmark, Do Not! Call Me M_lk has the same protein, calcium, B2, B12, and vitamin D as cow’s milk, with a percentage of fat that is slightly above semi-skimmed milk but with fewer carbohydrates. The fully vegan alternative can be used in the same situations as cow’s milk too, with similar …


HENRIK Lund Naturli'

Founder Henrik Lund ©Naturli'


Naturli’: “We Are On a Global Journey and We See Great Ways of Expanding the Consumption of Green Foods”

Danish heritage brand Naturli‘ has been producing like-for-like plant-based alternatives since 1988 and has no plans to slow down any time soon. Last year, the Scandinavian pioneer opened a plant-based café in Oslo, the capital of Norway, as well as launching a new line of frozen vegan food products across the UK. We caught up with CEO Henrik Lund to talk about strategic partnerships, plant-based going mainstream, and Denmark’s role in the movement. What is Naturli Foods’ elevator pitch? Naturli’ is a unique cross-category brand. We embrace mainstream consumers with 1:1 uncompromising taste and texture in dairy products, meat-free products and ice cream. Our target is to provide you with the food you consume during a day – plant-based only and without sacrificing on taste vs. conventional food. One-stop shopping …


Henrik Lund: Naturli Foods CEO

© Naturli' Foods


Naturli’: “Plant-Based Foods are the Future and the Future is Now.”

For a long time, the meat industry has effectively been plundering the world. Overconsumption of animal products has led to overfishing, unilateral land management and a huge waste of resources. One could almost say that the balance of the world has been destroyed. But change is happening. For example, the Danish company Naturli’ wants to use its plant-based products to bring the world back into balance. In an interview with Henrik Lund, we learned more about this mission.