Continuing its recent reign of success, Australia’s Fable Food Co, known for its “meaty” food created by fine-dining chef and mushroom scientist Jim Fuller, today announced a $6.5 million AUD seed funding round led by Blackbird Ventures to expand growth and launch into the US by the end of 2021. In interview with vegconomist last year, Co-founder and CEO Michael Fox described how the “first product replicates slow-cooked meats like pulled pork, braised beef and beef brisket” and that the taste and texture are so similar to meat that hundreds of consumers had no idea that it did not come from animals. The popular brand, which only launched a year and a half ago, is endorsed by celebrity chef Heston Blumenthal, who features it on …
Michelin star chef Heston Blumenthal has created a plant-based burger for Australian healthy burger chain Grill’d. The burger uses a mushroom-based patty made by alt-meat brand Fable Food, also based in Australia.
