Hugo Verkuil of The Vegetarian Butcher

Hugo Verkuil. © The Vegetarian Butcher


The Vegetarian Butcher: “Our Mission Will Not Change, We Remain Committed to Releasing Animals From the Food Chain”

Founded 13 years ago in the Netherlands, alt meat producer The Vegetarian Butcher has since expanded into an international brand, seeing huge growth since it was acquired by Unilever in 2018. The Vegetarian Butcher’s success has partially been driven by its partnerships with major food service companies; the brand is Burger King’s main plant-based supplier, and has partnered with the chain to open meat-free Burger King locations worldwide. In the past year alone, The Vegetarian Butcher has launched plant-based butcher counters at Spanish supermarkets, developed a bacon alternative featuring new patented fat technology, and collaborated with a major döner producer to offer vegan kebab meat. The brand also marked its 13th anniversary with the opening of a plant-based butchery in Rotterdam. We spoke to Hugo …