Anuga: “We Not Only Follow Market Trends, But Actively and Courageously Co-Shape Them”
Anuga is said to be the world’s largest food and beverage trade fair, held in Cologne every other year. The event consists of ten separate fairs, each covering a different category. For the first time, Anuga 2025 will include Anuga Alternatives, a trade fair dedicated to alternative proteins. A diverse range of products will be exhibited, including plant-based, algae-based, mushroom-based, and cultivated proteins. The event replaces the Anuga Out of Home fair, demonstrating the growing importance of alternative proteins. Its introduction comes after last year’s Anuga Meat and Anuga Taste Innovation Show featured a significant number of plant-based products. In 2023, Jan Philipp Hartmann took over the position of Director of Anuga, becoming directly responsible for the management and development of the trade fair. We …