Jasmijn de Boo, CEO of ProVeg International

Jasmijn de Boo, CEO of ProVeg International, image supplied


Jasmijn de Boo Appointed as First Global CEO of ProVeg International

Jasmijn de Boo has become the first CEO of food awareness NGO ProVeg International. In addition to her work at ProVeg, where she has served as VP since 2018, de Boo is the co-Chair of the European Alliance for Plant Based Food (EAPF) as well as Board member of the European Vegetarian Union (EVU), and advisor to mission-aligned organisations around the world. ProVeg says that De Boo has significantly contributed to the growth and impact of the organisation, which operates in 11 countries with over 220 employees. An example of one of her achievements with ProVeg is when she helped to defeat the proposed EU ‘veggie burger ban’ in 2020 as well as Amendment 171 in 2021 which sought to place unprecedented restrictions on plant-based …


Good&Green / FelsineoVeg

© Good&Green / FelsineoVeg

Politics & Law

Italy Becomes Next Country to Propose “Misleading and Backwards” Restrictions on Plant-Based Meat Labels 

The Italian government becomes the next in a growing list of those proposing restricted labelling on plant-based meat from using “meaty” terms, in a move ProVeg describes as “misleading and backwards.” The bill notes that its efforts represent an attempt to protect livestock production in the country, even though animal agriculture is responsible for about 20% of greenhouse gas emissions globally, explains ProVeg. “Plant-based foods emit half the amount of greenhouse gases as animal-based foods, so we need to introduce policies that actively encourage people to switch to more flexitarian diets,” urges Jasmijn de Boo, Vice President of ProVeg International. Nutritional concerns Furthermore, the bill argues that if plant-based meat brands use traditional meat terms on their labels, consumers could be confused about their nutritional …