Unreal Deli Launches Full Line of Plant-Based Deli Meats into US Sprouts Markets
Mrs. Goldfarb’s Unreal Deli announces its premium plant-based deli meats are now sold at Sprouts Farmers Markets across the US. The Mark Cuban-backed company also reveals it plans to launch into thousands of more retail locations this year, and ranked as one of the fastest-growing brands on Instacart in 2022. Founded by Jenny Goldfarb, Unreal produces a line of Corn’d Beef, Roasted Turk’y and Steak lunch ‘meats’ meant to recreate the experience of enjoying a traditional New York-style deli sandwich. After securing an investment from Shark Tank in in 2019, Goldfarb went on to launch Unreal’s product line in thousands of US retail and food service locations, including Publix, Whole Foods, Ralphs, Wegmans and ShopRite. By entering Sprouts, an Unreal spokesperson says the brand’s retail …