Katrina Fox – Book author and vegan business consultant

© Katrina Fox

Interviews

Katrina Fox: “Media are Hungry for Stories or Articles with a Vegan Angle”

When starting a (vegan) business, many people don’t have a fundamental understanding of marketing and PR. Therefore, many of them make mistakes that not only cost them work force and time, but also a large number of readers, which they could have found with a proper PR message. This is just one of the problems Katrina Fox, book author and vegan business consultant, sees on a regular basis. We asked her to tell us more about the secrets of a good PR campaign, the development of veganism and her future plans.

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