Beyond Meat CEO Announces First Sliced Steak Product is Launching This Year
Beyond Meat is planning to launch a sliced steak product later this year, marking the brand’s first venture into whole-muscle meat alternatives, reports The Wall Street Journal. According to CEO Ethan Brown, the new steak will first be available in retail stores, followed by a restaurant debut. Intended to recreate whole pieces of meat, the product would be a major advance for Beyond Meat, whose product line has previously been restricted to ground or minced foods like burgers, sausages, chicken tenders and meatballs. “It’s probably one of our best products to date,” Brown said at WSJ’s Global Food Forum. The steak may also provide a much-needed boost to Beyond’s lagging stock market performance, which has reported considerable losses in recent quarters due to increased investment …
