Burger King Germany: “One in Five Whoppers is Now Sold With a Plant-Based Patty”
Among the major global fast-food chains, Burger King stands out for its efforts to offer a wide range of plant-based products. In 2021, the company committed to making 50% of its menu plant-based by 2030, and said it would drop some meat products from the menu. Since then, Burger King Germany has become particularly notable for offering a meat-free version of every item on the menu, stating that it intends to become a plant-based pioneer. In 2021, the chain opened the world’s first plant-based Burger King restaurant in Cologne, starting a trend that would spread worldwide. Klaus Schmaeing, Chief Marketing Officer at Burger King Germany, told us more about the chain’s work to promote plant-based options and its plans for the future. Burger King Germany …