Lewis Hamilton

Neat Burger Nolita

Credit: Vito Oliva, image supplied
Fast Food

Lewis Hamilton’s Neat Burger Opens First US Location in New York City

Neat Burger, the plant-based burger chain by F-1 champion Lewis Hamilton, has opened its first permanent US restaurant. Located in NYC, the opening is part of the chain’s plans to open 30 additional outlets around the globe in the coming years, following the success of its eight UK locations. Situated in the Nolita neighborhood of Lower Manhattan, the first US-based Neat Burger offers a menu of plant-based burgers, chick’n sandwiches, hot dogs, tater tots, fries and milkshakes. For the grand opening, Neat Burger offered free burgers to the first 100 guests, and reports it received a huge response, with hundreds of guests lining up to celebrate the occasion.  The Nolita restaurant follows Neat Burger’s six-month temporary pop-up location in UrbanSpace on Park Avenue. The company’s …

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© Neat Burger
Delivery Services

Lewis Hamilton-Backed Neat Burger Launches on Uber Eats in London

UK-based vegan restaurant chain Neat Burger has made its food available for delivery in London via the Uber Eats app. It comes as the chain launches a new menu featuring dishes such as Buffalo Cauli, Mac n Cheeze, and Nasty Nachos. Another recent addition is the limited-edition Chick’n & Waffles, which consists of a toasted Belgian waffle and fried vegan nuggets topped with bacon bits and maple syrup. These menu options will all be available via Uber Eats, along with favourites like the Smash Daddy, Buffalo Chick’n, and signature Neat Burger. The launch is part of the delivery service’s drive to offer a wider variety of options, with the aim of catering to all dietary requirements. Celebrity backers Since its launch in 2019, Neat Burger …

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Neat Burger

© Neat Burger
Fast Food

Neat Burger to Expand into Dubai and Italy, With Eventual Retail Launch Planned

As reported by FoodNavigator, plant-based QSR chain Neat Burger is set to expand into new markets following its successful launch in the US. Co-founded by Formula One driver Lewis Hamilton, Neat Burger currently has eight locations in London and one in New York. The UK-headquartered chain will open its first Dubai location in November, and has also revealed plans to expand into Italy in the near future. Neat Burger says it will also eventually launch its products for retail, after first building up a customer base via its restaurants. The company cites other brands that have successfully made the transition, such as Pizza Express and Nando’s. Global expansion Neat Burger first announced plans to expand globally back in 2020, when it had just three restaurants. …

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Neat Food Co/ Burger Leonardo DiCaprio Invests

©Neat Burger
Celebrities

Leonardo DiCaprio Now an Investor in Lewis Hamilton’s Neat Food Co

The NEAT Food Co, the UK vegan fast food chain backed by Lewis Hamilton, reveals actor Leonardo DiCaprio has joined the group as a strategic investor. Bloomberg reports that NEAT’s most recent valuation is $100 million. Today, Thursday April 28th, NEAT is also initiating a $30M Series B funding round to accelerate its growth, according to the company’s press release. The news is part of an omnibus of major developments as the group embarks on an international expansion. According to NEAT, the Series B will primarily involve US investors, and funds will be used toward strengthening its CPG pipeline, new products, and expanding team hires.  Other company news: NEAT’s US expansion will begin in New York City, with its flagship Neat Burger store opening in …

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Gaia's Farming Co. and Neat Burger

© Gaia's Farming Co. / Neat Burger

Company News

Lewis Hamilton’s Neat Food Co. to Enter USA Following New Senior Hires

Lewis Hamilton’s Neat Food Co. announces three new senior hires as it gears up to expand into the US. The company plans to open restaurants across the country and is additionally set to launch several products into retail. The new hires include Jeffrey S. Fried, former Chairman of Sweetgreen, and Henrik Fjordbak, former COO at Joe & The Juice. Both Fried and Fjordbak will join Neat’s Advisory Board. Vincent Herbert, former CEO of Le Pain Quotidien, has been hired as the Chief Executive of Neat Burger USA and will oversee the chain’s US expansion. New York flagship A Neat Burger popup is set to open in midtown New York this month, with a flagship location opening in Manhattan in the autumn. Locations in other US …

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Gaia's Farming Co. and Neat Burger

© Gaia's Farming Co. / Neat Burger

Products & Launches

Gaia’s Farming Launches Hemp Milk in Lewis Hamilton’s Neat Burger 

Gaia’s Farming Co. – the hemp-focused biotech – has launched its Hemp & Coco Chocolate M*lk into Neat Burger restaurants across the UK. The partnership is starting with an introductory Valentine’s Day offer of a burger, fries, and chocolate milk for just £9.99. One of the UK’s most popular plant-based restaurant chains, Neat Burger, will now stock the sustainable milk alternative on its fully vegan menu. Hemp makes a sustainable milk alternative as it absorbs four times more carbon than trees per acre and is entirely zero waste, while also exceptionally rich in nutrients, according to Gaia’s Farming.  Neat Burger, backed by F1 star Lewis Hamilton, is currently valued at $70 million and recently announced plans to triple in size, both nationally and internationally. Tommy …

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© Neat Burger
Products & Launches

Neat Burger Launches Cheeseburger Into Space With Message That Rise of Vegan Food Will Be Meteoric

Neat Burger, backed by Formula One driver Lewis Hamilton, has slashed the price of its cheeseburger from £6.49 to £1.99 for World Vegan Month, celebrating by launching the cheeseburger into outer space. The chain says it wanted to send out the message that the rise of plant-based foods will be “meteoric”. Neat Burger says that hot air balloons and 100% recovered rigs were used to minimise the environmental impact of the stunt.  With the promotion, which runs until the end of the month, the burger underprices McDonald’s £3.49 McPlant burger. Neat Burger hopes the reduction will make plant-based living more affordable, accelerating the transition to a more sustainable food system. The cheeseburger consists of a pea protein patty topped with vegan cheese. It is served …

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Filet no Fish Neat Burger

Filet no Fish Burger © Neat Burger
Gastronomy & Food Service

Lewis Hamilton’s Neat Burger Chain Set For Rapid Growth

Neat Burger, the vegan fast-casual chain backed by F1 star Lewis Hamilton along with Beyond Meat investor Tommaso Chiabra, is to open an additional seven London locations followed by a further 20 dark kitchens offering delivery-only. The chain, which recently launched the first plant-based fish burger in UK fast food, operates three existing London sites with a fourth confirmed this week for Canary Wharf.

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Filet no Fish Neat Burger

Filet no Fish Burger © Neat Burger
Products & Launches

Lewis Hamilton’s Neat Burger Launches Vegan ‘Filet-no-Fish’ to Rival McDonald’s

Lewis Hamilton‘s UK-based vegan restaurant Neat Burger today launches the Filet-no-Fish burger, which the chain claims is the first plant-based fish burger in a UK fast-food chain. To mark the launch of the Filet-no-Fish burger, Neat Burger is offering 20% off for today only, through Deliveroo. List of available areas below.

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polestar volvo electric hybrid automobile

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Sustainability / Environment

Mercedes Responds to Lewis Hamilton’s Pleas to Stop Leather, Other Luxury Automotive Brands Follow

As we reported in December, Mercedes Benz had been in discussions with Lewis Hamilton. He had been negotiating with the luxury car manufacturer to stop the use of animal leather for its interiors. Partly in response, it has been reported that the company is incorporating environmentally-friendly materials throughout its vehicles.

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Neat Burger

© Neat Burger
Food & Beverage

Lewis Hamilton’s Neat Burger Chain Partners with Deliveroo to Supply Vegan Food During Lockdown

Fast food in the UK may not be as fast or easy to access during lockdown but it is still possible in some areas thanks in part to Deliveroo. Lewis Hamilton’s vegan chain Neat Burger just announced on Twitter a collaboration with the delivery service so that contactless deliveries can be made without breaching quarantine rules.

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©Beyond Meat
Top Stories

Lewis Hamilton’s Neat Burger Chain to be First in UK to Offer Beyond Sausage

The Beyond Sausage appears to be this week’s hot topic, especially in the UK press – where the Guardian and the Independent have both published articles about the product in the past few days. Now Neat Burger, the vegan restaurant chain owned by Lewis Hamilton, has announced it will be the first restaurant in the UK to serve the plant-based pork-like sausage.

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© Neat Burger
Gastronomy & Food Service

Lewis Hamilton Launches International Plant-Based Chain Neat Burger

Neat Burger Logo
© Neat Burger

Five-time FIA Formula One World Champion, Lewis Hamilton is collaborating with hospitality organisation The Cream Group and investors including UNICEF Ambassador and early backer of Beyond Meat, Tommaso Chiabra, to “revolutionise fast food” with the new launch concept “Neat Burger”, the first plant-based sustainable burger chain of its kind.

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