Plant-based meats

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Herblabism Becomes Member of Plant-Based Food Alliance UK

British alt meat startup Herblabism announces it is joining the Plant-based Food Alliance UK (PFA UK) as a full member.  Herblabism is a B2B meat-free company that supplies its products to major sporting, entertainment, and conference venues. As reported by vegconomist, the startup recently signed a deal with Levy UK+I, a caterer for sports stadiums such as Wembley, Aston Villa, and Chelsea F.C., as well as entertainment venues including the O2 Arena. At the COP26 Summit in Glasgow, Levy UK+I served Herblabism’s mushroom burgers and plant-based sausages. The startup says it plans to launch its products on its website for consumers to buy DTC. Marisa Heath, CEO of Plant-based Food Alliance UK, commented on the announcement: “The Alliance is so delighted to welcome Herblabism as …

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Marisa Heath - PBFA UK

CEO Marisa Heath ©Plant Based Food Alliance UK

Charity & Campaigns

Marisa Heath, CEO of Plant-based Food Alliance UK

The Plant-based Food Alliance UK was created to act as a voice for Britain’s growing plant-based food and drink sector. Founded by Oatly, Alpro, The Vegan Society, Upfield and ProVeg UK, we are a coalition of civil society groups and businesses with a collective aim of making the UK a global leader in plant-based food and drink. Food systems account for one-third of greenhouse gas emissions globally and plant-based foods are a hugely impactful way of ensuring our food choices are sustainable in the future. “A shift towards plant-based will be vital in achieving the Government’s net zero target by 2050” A shift towards plant-based will be vital in achieving the Government’s net zero target by 2050. We are seeing people introducing more plant-based meals …

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