Unreal Deli Vegan Lunch Meats

© Unreal Deli

Products & Launches

Unreal Deli Launches Full Line of Plant-Based Deli Meats into US Sprouts Markets

Mrs. Goldfarb’s Unreal Deli announces its premium plant-based deli meats are now sold at Sprouts Farmers Markets across the US. The Mark Cuban-backed company also reveals it plans to launch into thousands of more retail locations this year, and ranked as one of the fastest-growing brands on Instacart in 2022.  Founded by Jenny Goldfarb, Unreal produces a line of Corn’d Beef, Roasted Turk’y and Steak lunch ‘meats’ meant to recreate the experience of enjoying a traditional New York-style deli sandwich. After securing an investment from Shark Tank in in 2019, Goldfarb went on to launch Unreal’s product line in thousands of US retail and food service locations, including Publix, Whole Foods, Ralphs, Wegmans and ShopRite.  By entering Sprouts, an Unreal spokesperson says the brand’s retail …

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Everything Legendary Boneless Wyngz

©Everything Legendary

Products & Launches

Everything Legendary Expands Plant-Based Meat Line with Dragon Wyngz

Plant-based burger brand Everything Legendary has expanded its range with Dragon Wyngz, which recently launched at Sprouts Farmers Markets across the US.  Made to offer a new twist on traditional chicken nuggets, the brand’s Wyngz are available in three flavors including spicy Scorchin’ Bites. Each variety offers at least 11 g of plant protein, while being soy-free, non-GMO, and made with no artificial ingredients.  According to Legendary, the new Wyngz perfectly complement its existing line of best-selling gourmet burgers and grounds.   Swift rise Launched by Duane Cheers, Danita Claytor and Chef Jumoke Jackson, Everything Legendary first rose to fame after securing an investment deal with Shark Tank’s Mark Cuban in 2021. Since then, the brand has significantly expanded its retail presence, and can be …

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Wild_Earth_Dog_Food_Bags

©Wild Earth

Pet Food

Wild Earth to Debut New Look and Pet Food Collection at SuperZoo 2022

Pet food company Wild Earth announces it is returning to SuperZoo 2022 to showcase its premium line of nutritionally complete, sustainable dog food and treats. The brand will also debut a new product design and preview its upcoming Core Collection, to be released in 2023.  New flavors At SuperZoo, North America’s largest pet retail show, Wild Earth co-founder and CEO Ryan Bethencourt will be on hand to unveil the brand’s new look and give attendees a peak at the Core Collection, which is set to hit shelves next year. The collection will feature limited ingredients and new flavors such as Rotisserie and Classic Roast, and will retail at a lower price point.  The company also plans to discuss its progress with cell-based meat development. Attendees …

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Jenny Goldfarb/ Unreal Deli

Jenny Goldfarb ©Kathleen Lantos Photography

Investments & Finance

Unreal Deli Announces Series A Round and $50M Valuation

Plant-based brand Mrs. Goldfarb’s Unreal Deli announces a Series A fundraising round with investors Mark Cuban and the Getty family. Cuban and Getty kicked off the round, which the company is keeping open to allow other plant-based investors to join. Both parties reportedly valued the company at $50M, with Cuban re-investing $500,000 in addition to his original seed investment of $250,000. The strong start to this round is the latest success for the company, which first gained national fame following a 2019 appearance on the Shark Tank television show. Created by Jenny Goldfarb, the brand went on to quickly expand and enter thousands of retail locations across the US, including Publix and Whole Foods Markets. In May, Unreal officially launched at 40 Costco locations with …

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Live Nation Everything Legendary

©Live Nation

Fairs & Events

Live Nation is Bringing Everything Legendary Burgers to Festivals and Venues Across US

Live Nation, the world’s leading live entertainment company, announces a strategic investment in plant-based meat brand Everything Legendary. Through the equity partnership, part of a $6M Series A fund-raise, Live Nation will feature the brand’s burgers across its US festivals and venues, including all House of Blues restaurants.  Featured plant-based burger Beginning this summer, fans at select Live Nation festivals, theaters, clubs and amphitheaters can order Everything Legendary’s best-selling burgers on event menus. Recently, Everything’s products were featured at the Broccoli City Festival in Washington, D.C. and Roots Picnic in Philadelphia, with upcoming appearances at Rolling Loud Miami, Hard Summer and EDC Orlando.  “Fans create lifelong memories enjoying live music, and everything they enjoy while at the show has the potential to make that memory …

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Unreal Deli Trio

©Unreal Deli

Food & Beverage

Mrs. Goldfarb’s Unreal Deli Launches into Costco with New Bulk Packs

Mrs. Goldfarb’s Unreal Deli announces its plant-based deli slices are now available in 40 Costco locations across Southern California and Hawaii. For the launch, the brand has created an exclusive combo pack featuring all three of its signature meats, and will host in-store product sampling in June.  The new 1 ½ lb combo packs include 8 oz each of Unreal Deli’s Steak Slices, Corn’d Beef, and Roasted Turk’y slices, allowing customers to enjoy the full product line at a bargain value. On June 6, 10, and 11,  Unreal Deli will be present at all 40 store locations to sample its products prepared with Vevan dairy-free cheese.  From Shark Tank to sub chain “It’s now going to be easier than ever to stay stocked up on …

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Umaro Founders

Amanda Stiles & Beth Zotter ©Umaro Foods

Algae, Microalgae & Seaweed

Umaro Foods Makes $1M Deal with Mark Cuban on Shark Tank for Seaweed Bacon

Umaro Foods, producers of seaweed-based bacon, has secured an investment deal with Mark Cuban on the latest episode of Shark Tank. During the show, Cuban agreed to invest $1 million in the brand, which plans to launch its bacon product into foodservice later this year. Through the deal, Umaro joins a growing roster of successful plant-based food companies backed by Cuban, including Unreal Deli, Legendary Burger and pet food brand Wild Earth. The Shark Tank reveal comes just days after Umaro announced a $3 million raise in Series A funding for its innovative bacon. Founded by Berkeley scientists Beth Zotter and Amanda Stiles, Umaro uses proprietary red algae protein as a base for creating seaweed-based meats. The startup says it captures the natural umami taste …

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Wild Earth Plant-Based Dog Food

©Walmart

Pet Food

Wild Earth’s Koji-Based, Meat-Free Dog Food Now Available at Walmart

Wild Earth, makers of sustainable plant-based dog food, announces the company’s superfood dry kibble will now be sold at Walmart, the world’s largest retailer. Wild Earth CEO Ryan Bethencourt broke the news on social media, and it appears the product is already listed on Walmart’s online shopping page. Made from ingredients like chickpeas, sweet potato, pumpkin, spinach and oats, Wild Earth’s kibble is formulated to provide a healthier, cruelty-free alternative to conventional pet food. Developed with a team of scientists and veterinarians, the brand says its foods, based on koji protein, provide digestive and allergy relief for dogs with food sensitivities, while promoting healthier skin and coats.  700% growth in two years Wild Earth first achieved major success through Shark Tank, where Mark Cuban closed an …

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Everything Legendary Burger Series A Investment

©Everything Legendary

Investments & Finance

Everything Legendary Burgers Raises $6M in Series A Backed by Mark Cuban and General Mills

Plant-based burger brand Everything Legendary has secured $6 million in Series A funding. The round was led by CircleUp Growth Partners and included General Mills’ 301 Inc. and previous investor Mark Cuban, according to Food Dive.  The company plans to use the funds to expand its retail presence and innovate new product lines, including vegan boneless wings, sausages and breakfast patties. Everything Legendary’s signature burgers and grounds are currently found in 1,500 US retail stores, including Target and Publix. By this summer, the company says it intends to enter an additional 5,600 retail locations.  Based in Maryland, Everything Legendary was created by the charismatic trio of Duane Cheers, Danita Claytor and Chef Jumoke Jackson. The brand first shot to fame during a 2021 appearance on …

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Wild Earth dog food

Ryan Bethancourt/©Wild Earth

Pet Food

BREAKING: Wild Earth Secures $23M & Reveals Plans for Cell-Based Pet Food 

Update Dec 2023: Wild Earth’s $23 million investment has substantially accelerated the company’s product innovation and expanded its reach over the last few years. In March 2022, Wild Earth secured a retail partnership with Walmart in the United States for its koji-based superfood dry kibble. Soon after, a study was released that revealed the healthiest and least hazardous dietary choices for dogs are nutritionally sound vegan diets. In response, Co-founder and CEO of Wild Earth, Ryan Bethencourt, commented, “This study is further proof that not only can dogs survive on a vegan diet, but thrive.”  In August 2022, Wild Earth debuted a new product design and previewed an upcoming product line at SuperZoo, North America’s largest pet retail show. However, in October 2022 the company …

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Everything Legendary Juicy Burgers

© Everything Legendary

Food & Beverage

Shark Tank’s Everything Legendary Selling Out in Restaurants, Now in Over 800 Stores

Everything Legendary, a plant-based meat producer which found fame and success through Mark Cuban on Shark Tank, announces that its products will be available at 310 Target locations in addition to 500 existing grocery stores including Safeway, Giant and Acme and Stop & Shop. The young brand reports that Q1 sales indicate that it is now one of the Top 3 plant-based meats distributed to buyers.

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Mrs Goldfarb

©Mrs Goldfarb's Unreal Deli

Interviews

Mrs Goldfarb’s Unreal Deli: “Food Like Ours Keeps People From Needing to Eat an Animal to Have a Good Sandwich”

Mrs Goldfarb is the much-loved creator of vegan sandwich meats, most notably the plant-based corned beef, which shot her to fame on TV’s Shark Tank with an investment from Mark Cuban in 2019. Since then her brand Mrs Goldfarb’s Unreal Deli seen massive success for its range of vegan sandwich meats.

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©Mrs Goldfarb's Unreal Deli

Investments & Finance

Mark Cuban Vegan Investments Everything Legendary & Mrs Goldfarb’s Unreal Deli Are On Fire Right Now

Business pitching show Shark Tank has produced another vegan business success story, as billionaire entrepreneur Mark Cuban invests in new plant-based meat brand Everything Legendary. We also hear from his previous investment, Mrs Goldfarb’s Unreal Deli, with news that its plantbased fine meats, including the famous vegan corned beef, are now available in retail and foodservice across the US, including Veggie Grill.

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shark tank wild Earth

Image: sharktanktales

Marketing & Media

When Mark Cuban’s Vegan Shark Tank Investments Created Their Own Markets

Mark Cuban is a US billionaire, vegetarian and judge on the business pitching show Shark Tank. From a vegan perspective, the success of three of his investments this year are noteworthy, namely Wild Earth, Mrs. Goldfarb’s Unreal Deli and Wanna Date?, as each of them opened a new market in the vegan segment.

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Ryan Bethencourt

Ryan Bethencourt

Interviews

Wild Earth: “We Believe Wild Earth Can be in the Pet Food Space, What Beyond Meat is in the Human Food Space”

Wild Earth is a sustainable pet food company with a mission is to make dog food better. A study released by UCLA calculated that the meat-based food eaten by Americans’ dogs and cats generates the equivalent of 64 million tons of carbon dioxide per year, which has about the same climate impact as a year’s worth of driving from 13.6 million cars.

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Wild Earth Dog Snacks

©Wild Earth

Company News

Wild Earth Reels in $550,000 from Mark Cuban in ‘Shark Tank’

 Wild Earth, Inc., a startup reinventing pet food with biotech, today announced it has accepted an investment of $550,000 from serial entrepreneur, investor, and owner of the Dallas Mavericks Mark Cuban on the ABC hit “Shark Tank.” The episode premiered last night and is available on demand at ABC.go.com for a limited time.

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