Matias Muchnick

NotMayo US launch

©The Kraft Heinz Not Company
Products & Launches

NotCo Announces US Retail Debut of NotMayo

NotCo, in partnership with The Kraft Heinz Not Company, announces its popular NotMayo is now available in US retailers The Fresh Grocer, ShopRite and PriceRite, as well as select regional stores for Target, Kroger and Meijer. According to Matias Muchnick, NotCo’s founder and CEO, the product is launching in the US more than five years after its initial, highly successful debut in Chile. The company says the rollout is made possible by NotCo’s joint partnership with CPG giant Kraft Heinz, and reports NotMayo beat both animal and plant-based mayo’s in consumer tests.  In Chile, a country that is said to consume about 4kg of mayonnaise per capita each year, NotMayo became a runaway success when it launched in Jumbo markets nationwide in 2017. At Jumbo, …

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notco new cheese wedges

© NotCo
Products & Launches

NotCo Expands in LATAM with New Cheese Wedges for Chile & Whopper in Peru

NotCo expands in LATAM with new NotCheese products for the Chilean market and a partnership with Burger King Peru for a plant-based version of the chain’s iconic Whopper. The Chilean food tech, which recently acquired B Corp certification, has announced two innovations for its plant-based cheese portfolio — NotCheese Merkén and NotCheese Ahumado that “melt stretch and gratin.” Merkén (dried chili) and Ahumado (smoked) debut a new wedge presentation in 200g format, both available at JUMBO, a famous Chilean hypermarket chain, not related to the Dutch supermarket JUMBO. Huge consumer demand for NotCheese Last November, the unicorn company launched its first-ever cheese offering in Chile with NotCheese slices buttery and cheddar, breaking into the vegan cheese category and expanding its plant-based portfolio.  “95% of consumers’ requests were related …

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NotCo B corp

Image courtesy of NotCo
Company News

NotCo Achieves the “Great Honour” of B Corp Certification

Chilean foodtech NotCo announces it has achieved B Corp certification, joining the global movement of companies seeking to meet high standards of social and environmental performance, as well as transparency and accountability. The fast-growing Unicorn company has been developing dairy and meat alternatives since 2016. NotCo says that the certification highlights its ongoing commitment to achieving meaningful and transparent environmental and social impact performance. In the words of NotCo CEO Matias Muchnick: “Transparency and accountability have always been a driving force behind NotCo, so having B Corp certification is a great honour and is something we have been pursuing since we started this journey.” NotCo launched NotMilk in the US in 2020, and its full portfolio, including NotBurger and NotChicken, enjoys a retail footprint of …

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