© Kindness

Meat- and Fish Alternatives

Thai Startup Kindness Exports to 25+ Countries With 4000t Annual Output

Kindness is a plant-based food tech startup based in Thailand, with a fun tagline, “Let’s go Beyond the Impossible,” tipping its hat to its biggest international peers. Kindness offers ready plant-based formulas and product development and plant protein consultancy to brands and manufacturers that “desire to innovate within the vegan protein space.” With 30 years of combined experience in plant-based food production, Kindness claims its R&D team has developed 300-ready formulas using soy, wheat, konjac, and pea protein, which other companies can leverage to expand their current CPG offer or develop innovative products. A non-animal-derived diet Founded by Mike Yang, the Thai startup aims to develop high-quality, plant-based foods at a competitive cost to propel consumers’ adoption of a non-animal-derived diet. With the brand’s plant-based formulas, …

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