2020 has been a year of enormous growth for plant-based alternatives. In the US, Impossible Foods reached the milestone of 9,000 supermarket stockings, while Europe’s largest plant-based meat factory opened in December.
v2foods: “We Just Refuse to Go Slow With Our Mission, We Take Huge Risks”
With a total capital raise of US$138 million to date, v2food is the Australian alt meat leader with a global vision. Now the most funded alt protein producer in Australia, v2food is on a mission to make meat nutritious and sustainable for generations to come. This year saw the launch of its v2sausage, as well as the continued collaboration with Burger King in Asia to supply its Plant-Based Whopper patty. Vegconomist had the opportunity to get to know CEO and Founder of v2food, former Masterfoods and PepsiCo Research Director Nick Hazell, to hear his views on being a future unicorn, the plant-based movement in Australia, and expansion into China. Going back to the start, how was v2food born? Launched in 2018, v2food was formed by …