In the same week that it enters retail in Hong Kong and Singapore with sights on China, Impossible Foods reveals it has more than 250 patents and patents pending as part of the “Impossible Investigator” project whose mission is to reverse global warming and halt catastrophic biodiversity collapse by creating a mainstream consumer movement.
WILD HOPE Documentary Spotlights Impossible Foods and the Role of Plant-Based Innovation in Climate Change Mitigation
The new episode of the WILD HOPE documentary series, Mission Impossible, debuts today on centering on Dr. Pat Brown, founder of Impossible Foods, and his mission to combat climate change and biodiversity loss through plant-based innovation and sustainable land use practices. Dr. Brown, a former biochemist at Stanford University, took a sabbatical from his academic career to address what he identified as one of the most pressing global challenges: the environmental impacts of animal agriculture. He states in the documentary, “What I wanted to do on the sabbatical was to figure out what was the most important thing I could do to make the best possible world?” Research led him to establish Impossible Foods in 2011, with the goal of creating plant-based alternatives that rival …
