Impossible Foods Pat Brown

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People

Pat Brown to Establish New “Advanced Research Venture” at Impossible Foods

Impossible Foods founder Pat Brown is to step down from his role as Chief Visionary Officer to establish a new research venture within the company. As reported by Business Insider, the news was disclosed via company emails, which also revealed that the new arm would be tentatively known as Impossible Labs. Impossible Foods is reportedly seeking a replacement for Brown, and the new venture will not supersede the company’s R&D team. Instead, Impossible Labs will “focus on the transformative innovation that will propel Impossible Foods to achieve our mission.” Impossible clarified today to vegconomist that the development was a planned leadership change and that the new advanced research venture will exist in addition to Impossible’s current R&D team. Ambitious goals When Brown first announced he …

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Impossible Foods Pat Brown

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Company News

Impossible Foods CEO Pat Brown Steps Down; Former Chobani Exec Will Take New Role

Pat Brown, the trailblazing scientist who founded Impossible Foods a decade ago, announces he is stepping down as the company’s CEO.  Former Chobani COO Peter McGuinness will take over as chief executive on April 4, Brown stated in a letter posted online.  Despite the changes, Brown says he will stay on with the company as its Chief Visionary Officer and director of the board. The transition is necessary, Brown wrote, because of the increasing difficulty balancing Impossible’s business operations with strategy and innovation.  Brown wrote: “As Impossible’s business has grown in size, scale and complexity, the demands of that business have increasingly encroached on the time I have available to lead strategic initiatives; to communicate our mission to the public and policy-makers; and most importantly, to guide …

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AllScienceNoBull Impossible Foods

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Sustainability / Environment

Impossible Foods Reveals Mission to Reverse Global Warming

In the same week that it enters retail in Hong Kong and Singapore with sights on China, Impossible Foods reveals it has more than 250 patents and patents pending as part of the “Impossible Investigator” project whose mission is to reverse global warming and halt catastrophic biodiversity collapse by creating a mainstream consumer movement.

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Impossible Foods Pat Brown

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Top Stories

Pat Brown: Reports of Impossible Exiting the McDonald’s Deal are “Complete Bulls**t”

Following last week’s news as reported by Reuters that Impossible Foods would no longer be pursing the deal with McDonalds to supply their plantbased patties nationwide, allowing Beyond Meat to step forward and leading to an increase in Beyond’s shares, Pat Brown has now stated that his words were completely misinterpreted.

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BK croissantwich

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Food & Beverage

Impossible Foods Announces Impossible Pork and a Burger King Sausage Croissant

Impossible Foods today announces it is introducing an Impossible Pork product which CEO Pat Brown refers to in a video  as a “pivotal moment” for the company. Impossible also reveals from late January, select Burger King locations will be serving the Impossible™ Croissan’wich®, featuring a patty made with Impossible Sausage.

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Food & Beverage

Impossible Foods is Creating Fishless Fish

    Impossible Foods is reportedly developing a fishless fish product, to follow the success of its Impossible Burger, which is currently the number one selling item on GrubHub across the USA during the late night time period. Impossible CEO Patrick Brown is branching out to plantbased fish as part of his mission to replace every animal-based food on the market by 2035. Speaking to the New York Times, Brown referred to the depletion of fish populations “an ongoing meltdown” which political leaders are not motivated to prevent. “With respect to the urgency of the environmental impact, fish are second to cows, followed by other animals […] That’s how I view it, and that factors into how we think about priority.” According to the article, …

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