Impossible Foods has accepted the Planetary Health award from the UN this Tuesday for raising awareness of the impact of food production on the planet and helping to inform the public about the possibilities of plant-based meat in cutting emissions.
Patrick Brown
Impossible Foods CEO’s Kite Hill Yogurt Brand Secures $15 Million
Vegan yogurt producer Kite Hill has received around $15 million in funding, which in addition to the previous round which saw backing from General Mills, CAVU Venture Partners, and New Crop Capital, brings the total investment to around $80 million.
Impossible Foods on a Mission to Target Asia, World’s Biggest Meat Market
Impossible Foods has set its sights on Asia; the Asian market accounts for more than 46% of the world’s meat consumption, according to a 2019 UN report. In CEO Patrick Brown‘s own words, Impossible is a company with a mission.
Impossible Foods is Creating Fishless Fish
Impossible Foods is reportedly developing a fishless fish product, to follow the success of its Impossible Burger, which is currently the number one selling item on GrubHub across the USA during the late night time period. Impossible CEO Patrick Brown is branching out to plantbased fish as part of his mission to replace every animal-based food on the market by 2035. Speaking to the New York Times, Brown referred to the depletion of fish populations “an ongoing meltdown” which political leaders are not motivated to prevent. “With respect to the urgency of the environmental impact, fish are second to cows, followed by other animals […] That’s how I view it, and that factors into how we think about priority.” According to the article, …
Impossible Burger Launches to Retail in US
The world-famous bleeding Impossible Burger is now available in 5000 restaurants across the US. It has also just been announced that the burger will sell in retail outlets from 2019.