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Food & Beverage

Impossible Foods is Creating Fishless Fish

    Impossible Foods is reportedly developing a fishless fish product, to follow the success of its Impossible Burger, which is currently the number one selling item on GrubHub across the USA during the late night time period. Impossible CEO Patrick Brown is branching out to plantbased fish as part of his mission to replace every animal-based food on the market by 2035. Speaking to the New York Times, Brown referred to the depletion of fish populations “an ongoing meltdown” which political leaders are not motivated to prevent. “With respect to the urgency of the environmental impact, fish are second to cows, followed by other animals […] That’s how I view it, and that factors into how we think about priority.” According to the article, …