Greenforce ambassador Patrik Baboumian

Brand Ambassador Patrik Baboumian ©GREENFORCE

Sustainability / Environment

All UK Aviation Emissions Could Be Offset with Pea Protein Swap Just 2X a Week

New data analysis from German plant-based startup GREENFORCE has revealed yet another positive impact of a shift towards plant-based diets in the fight against climate change. By swapping to foods derived from pea protein instead of beef just twice a week, the company claims the UK could offset the equivalent of all its aviation emissions.  The findings show how the UK could save 2.4 million (67,257,008 tonnes of CO2e) metric tonnes of methane emissions per year if the average person switches two beef meals per week to pea protein, according to GREENFORCE. The company’s analysis shows how pea protein boasts a virtually non-existent methane footprint when compared to animal products, particularly beef and lamb.  GREENFORCE – which recently launched the world’s most sustainable sausage – …

more

Greenforce ambassador Patrik Baboumian

Brand Ambassador Patrik Baboumian ©GREENFORCE

Sustainability / Environment

GREENFORCE Launches “World’s Most Sustainable Sausage” Endorsed by Patrik Baboumian

Germany’s GREENFORCE, whose ambassador is Game Changers’ vegan strongman Patrik Baboumian, today launches a new Bratwurst sausage range in the UK which the brand says could be the world’s most sustainable sausages. GREENFORCE, a startup which secured €15 million from prominent investors in an equity round last December and welcomed footballer Thomas Müller as an investor this April, says its mission is to produce the most sustainable vegan meat products in the world. The company received the 2021 Green Product Award and PETA’s Vegan Food Award for its efforts in the category. The pea protein used by GREENFORCE uses 8 times less water, 48 times less land, and has a greenhouse gas footprint 113 times smaller than minced meat. When compared with conventional pork, the …

more

Patrik Baboumian eating GREENFORCE

Patrik Baboumian ©GREENFORCE

Products & Launches

Vegan Strongman Patrik Baboumian Brings “Game-Changing” GREENFORCE to UK

German food tech start-up, GREENFORCE, has today launched officially in the UK, with the move being endorsed by world record-breaking vegan strongman Patrik Baboumian.  After success across Northern Europe, plant-based meat brand GREENFORCE will bring its powdered vegan burgers, meatballs, sausages, and mince to the rapidly-expanding UK plant-based market. The ‘powder-to-meat’ concept enables a longer shelf-life and greater sustainability while avoiding an energy-intensive supply chain.  Game Changer Patrik Baboumian Vegan athlete Patrik Baboumian – famous for his role in plant-based nutrition documentary The Game Changers – serves as lead brand ambassador for climate-neutral company GREENFORCE, which recently secured €15 million to accelerate growth and international expansion. Baboumian is a passionate activist in the space and has previously endorsed plant-based producer Upfield – owner of Violife …

more

Patrik Baboumian

Patrik Baboumian © Upfield

Health

Patrik Baboumian Collaborates With Upfield for a Better Plant-Based Future

Like no other, Patrik Baboumian embodies the power and health that a plant-based diet can bring. He achieved worldwide fame through the 2018 Netflix documentary The Game Changers, discussing the subject of ideal nutrition for top sporting performance, produced by Jackie Chan, Arnold Schwarzenegger and James Cameron.

more