Renato Pichler

Renato Pichler of V-Label/C-Label

Renato Pichler. © V-Label
Interviews

C-Label: “We Stand at a Political Tipping Point and It Is Crucial That Cultivated Meat Receives Approval”

V-Label was founded 29 years ago and is now one of the world’s best-recognized vegan and vegetarian trademarks. It supports more than 35 NGOs worldwide and certifies over 70,000 products from 4,800+ licensees. Recently, V-Label launched C-Label, a new trademark for cultivated products. It is said to be the first independent authority to certify cultivated food producers around the globe. Renato Pichler is the CEO of Swissveg, the founder of V-Label GmbH, and a board member of ProVeg and the European Vegetarian Union. He has been working full-time to spread veganism and vegetarianism since 1993. We spoke to him to find out more about the new C-Label certification. Why is it essential for cultivated meat to have a dedicated certification like C-Label? Cultivated meat is …

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Swissveg_Renato Pichler

Renato Pichler ©Swissveg
Interviews

Swissveg: “Thanks to Swissveg, Switzerland is One of the Few Countries Where the Terms “Vegetarian” and “Vegan” Have Been Legally Defined For Years”

Renato Pichler is President and CEO of Swissveg. He has been working full-time for Swissveg since 1993 and is one of the founding members of the association. He maintains international cooperations and coordinates the V-Label internationally. With his extensive knowledge accumulated over the years, Renato Pichler is a proven expert in the vegan movement. We spoke with Renato about Swissveg’s successes and goals, as well as the status of the vegan movement in Switzerland. What is Swissveg and what does the organization stand for? Since 1993, Swissveg, as a politically and religiously independent organization, has been using positive public relations work to permanently reduce meat consumption and to make a plant-based, responsible lifestyle accessible as well as promote it as an attractive and healthy alternative …

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