Freedom Food Alliance

© Freedom Food Alliance

Studies & Numbers

The Freedom Food Alliance Publishes In-Depth Report Exposing Misinformation in the Global Food Industry

A recent publication by The Freedom Food Alliance, titled “Harvesting Denial, Distractions, & Deception: Revealing Animal Agriculture’s Disinformation Strategies and Exploring Solutions,” uncovers the extensive disinformation campaigns that impact our global food systems. This in-depth analysis demonstrates how such campaigns influence public opinion and policy, detrimentally affecting efforts towards sustainability and addressing climate change. The Freedom Food Alliance is a consumer advocacy organization founded by Robbie Lockie, co-founder of Plant Based News. The organization aims to increase transparency and accountability in the food industry by providing consumers with accurate, science-backed information while exposing misinformation. The report, which is the culmination of a year of extensive research, reveals the tactics employed by the animal agriculture industry, including the reported manipulation of social media through artificial intelligence …


animal vs plant proteins

Image courtesy of The Freedom Food Alliance

Marketing & Media

Guest Post: Daily Mail Distorts Outcome Of Major Study Showing Benefits of Plant Protein

Robbie Lockie, co-founder of Plant-Based News, recently established the Freedom Food Alliance in order to counteract widespread disinformation in the media regarding the food system. In this piece, Robbie describes one of the myriad examples of information being distorted to fit the purposes of the mainstream narrative. A recent article published in the Daily Mail online was based on the “quoting out of context” fallacy and is particularly misleading because it quotes a legitimate, scientific study, but distorts its results to serve the author’s points. In her article, Health Reporter Emily Joshu issues a warning to vegans: animal proteins are crucial for healthy aging and a vegan diet is harmful for overall health. As evidence for these claims, Joshu references a study led by Tufts …


woman with laptop


Marketing & Media

Special Feature: Oatly and Industry Figures Fight Back Against Widespread Anti Vegan Disinformation

In an age of widespread deliberate and often systematic disinformation, along with more inadvertent misinformation, on all manner of issues surrounding alternative foods — health, processed vs unprocessed, sustainability, and detriment on masculinity, to name a few — plant milk leader Oatly along with several figures from within our movement are now saying enough is enough. It’s time to counter the narrative with some truth; “For the sake of our planet, the definition of healthy must include being both good for people and good for the planet,” Oatly urges. Disparage and enhance At the end of last month, Changing Markets released a paper titled Truth, lies and culture wars: The misinformation we face in pushing for a sustainable food system. The research, which has been …