Ross Mackay

Ross Mackay cadence

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Company News

CEO of Daring Foods, Ross Mackay, Steps Down to Pursue New Venture in the Beverage Industry

Ross Mackay, the founder and CEO of Daring Foods, has announced that he is stepping down to begin a new venture in the beverage industry, Cadence. Mackay, who co-founded Daring Foods in 2018 alongside Elliot Kesses, has transitioned to a Chairman Emeritus role at Daring, with Jeffrey Gendelman, the company’s Chief Operating Officer, to take over as CEO. Daring Foods began with a goal to “remove chicken as a form of animal protein from our food system”. The company spent months developing a plant-based chicken alternative that aimed to mirror the taste and texture of chicken without compromising on quality, resulting in a product comprised of only five key ingredients. After its initial launch, Daring Foods secured its first food service partnership in Scotland in …

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Daring CEO Ross Mackay

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Interviews

Daring: “Our Long Term Mission is to Replace and Rethink Chicken in the Global Food System”

2022 has been quite the year for Daring, the New York and LA-based startup on a relentless mission to change how the world eats chicken. Led by the fearless Ross Mackay, Daring kicked off this year with a stunning full-page color spread in the New York Times imploring readers to switch to its sustainable plant-based chicken. From there, Daring took on grocery store meat departments, launching its first refrigerated plant chicken tenders, before rolling out into Target locations across the US, gaining serious starpower from celebrity ambassadors like Kourtney Kardashian, Travis Barker and Naomi Osaka along the way. We spoke with Mackay who spoke to Daring’s exciting recent growth, from its latest product developments to retail strategy, upcoming restaurant launches and how Daring has sold …

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Daring sous vide plant chicken

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Food & Beverage

Daring Launches New Plant Chicken Tenders in Grocery Store Meat Departments

Plant-based chicken leader Daring announces the launch of its new Plant Chicken Tenders, the company’s first product to be sold next to refrigerated animal-based meats. The tenders are now available at 400 US retailers including Sprouts, Erewhon, Dierbergs, New Seasons and Pete’s Market.  Made similarly to Daring’s existing products, the Plant Chicken Tenders are larger in size than Daring’s Original Plant Chicken Pieces and sold fresh instead of frozen. As with the current plant-based line, Daring says its new tenders are uniquely textured and versatile with a savory and juicy chicken-like flavor.  A rapid rise Nutrition-wise, the tenders offer a good source of fiber with high protein and zero cholesterol. They are also gluten-free, low-fat and non-GMO. The product is the latest innovation by Daring, …

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