Stella McCartney

Stella Mccartney hydefy

© Stella Mccartney
Leather Alternatives

Hydefy Introduces Fungi-Based Leather Alternative with Stella McCartney’s New Handbag

A new fungi-based textile developed by Hydefy has been launched in the fashion industry through a debut collaboration with luxury designer Stella McCartney. The partnership brings to market a high-performance, sustainable alternative to traditional leather, offering a cruelty-free solution that combines durability and aesthetic appeal. Hydefy’s material is derived from fungi discovered during NASA-backed research in Yellowstone National Park. Through a proprietary fermentation process, Hydefy is created by combining the fungi with sugarcane waste. The result is a versatile, vegan material that is designed to be both environmentally responsible and highly durable. This textile is being marketed as a suitable alternative for use in fashion, automotive, and interior industries, with the capacity for customization and rapid prototyping. Stella McCartney, a long-time advocate for animal-free and …

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Plant-based sequins

Image courtesy of Stella McCartney.
Textiles

Stella McCartney Debuts “First Ever” Garment Made With Plant-Based Sequins

Stella McCartney has developed what is claimed to be the first ever garment made from plastic-free, plant-based sequins. The sleeveless Biosequin® jumpsuit has made its debut on the cover of American Vogue, modelled by Cara Delevigne. It is not yet commercially available, but is said to showcase the potential benefits of the material. Developed by a company called Radiant Matter, which specialises in “colour and material solutions for the circular economy”, Biosequins are made from plant-derived cellulose. They are fully biodegradable and contain no plastic, metals, minerals, or synthetic pigments.  According to Stella McCartney, conventional sequins are made from synthetic materials such as PVC or polyester film, which are harmful to the environment and contain chemicals that could have a negative impact on human health. …

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Stella McCartney launches sustainability fund

© Stella McCartney
Cosmetics & Bodycare

“It’s a Game Changer” Says Stella McCartney On Her New Conscious Beauty Brand STELLA

Stella McCartney has teamed up with the LVMH beauty division to develop the ‘conscious luxury’ beauty brand STELLA by Stella McCartney, marking the third big announcement from the ethically minded fashion designer this year. A $200 million sustainability fund was launched earlier this month as a result of a collaboration between Stella McCartney and the venture capital firm Collaborative Fund. The sustainability-focused designer also recently collaborated with Bolt Threads — the first company that received investment from the sustainability fund — to develop the first commercially available luxury bag made from mushroom leather. Stella X LVMH LVMH is a French luxury company that owns several high fashion labels, including Givenchy, Louis Vuitton, and Christian Dior. The successful collaboration with LVMH started in 2019 when the …

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Stella McCartney launches sustainability fund

© Stella McCartney
Non-Food

Stella McCartney Helps to Launch $200M Sustainability Fund

Stella McCartney has joined forces with venture capital firm Collaborative Fund to launch a sustainability fund worth $200 million. Known as the SOS fund, it is aimed at “cleaner businesses, founders and sustainable solutions”. This includes companies in the fields of decarbonisation, food and agriculture, and materials solutions. Those at Series A or B level will be the main focus. Bolt Threads partnership According to McCartney, the SOS fund has already invested in Bolt Threads, maker of Mylo mushroom leather. The fashion designer has been partnering with the company for some time, showcasing a top and trousers made with Mylo early last year. In October, McCartney presented a mushroom leather bag — based on the design of her classic Falabella bag — at Paris Fashion …

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Bag made with Mylo

© Stella McCartney
Fungi, Mushrooms & Mycelium

Stella McCartney to Launch “First Ever” Commercial Luxury Bag Made With Mylo Mushroom Leather

Fashion house Stella McCartney has announced that the Frayme Mylo, said to be the first ever luxury bag made with Mylo mushroom leather, will launch commercially later this year. The bag was first showcased last October at Paris Fashion Week, and is based on the design of Stella McCartney’s classic Falabella bag. The material used, Mylo, is a leather alternative made by material solutions company Bolt Threads using mycelium (the root structure of mushrooms). Mushroom-inspired summer collection Stella McCartney also recently unveiled an entire collection inspired by mushrooms. The Spring/Summer 2022 collection features a combination of bright and earthy tones, with embellishments such as pleats and cutouts. While most of the garments are vegan, some use silk, though the brand has announced plans to switch …

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Biomaterials company Bolt Threads has announced plans to become a public company listed on the Nasdaq through a SPAC agreement.

Dan Widmaier - Image courtesy of Ashley Batz for Bolt Threads
Interviews

Bolt Threads: “Working to Design More Sustainable Versions of the Materials People Already Know and Love”

Bolt Threads shot to fame in the fashion world with its innovative alt leather product Mylo, the “unleather” gloriously made from mycelium fungal structures, and recently received a prestigious vegan certification. “We at Bolt Threads are proud to be leading the movement to create these necessary alternatives to traditional materials using advanced science and bio-based solutions.” Following a recently formed consortium of iconic companies including Adidas, Kering, Lululemon, and Stella McCartney, Mylo mushroom unleather continues to hit the shelves and catwalks globally with many more to be announced soon. As Bolt Threads looks to expand and scale the reach of Mylo, the company has announced a new collaboration with fashion house Ganni to create Mylo-based products as part of a 2022 collection, with Ganni committing …

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adidas stella

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Non-Food

Adidas Unveils its First Vegan Football Boot, Co-Created By Stella McCartney and Man United’s Paul Pobga

The first-ever vegan football boot by adidas, the interestingly titled Predator Freak, uses part recycled materials and components which adidas says were “closely analysed to ensure they conform to both vegan and elite performance standards.” The boot is gender-neutral and created with the sustainability ethics which Stella McCartney says she holds close throughout her work. Adidas has been addressing sustainability issues for a few years. Back in 2019, the sportswear giant created a pair of algae-based shoes in collaboration with Kanye West. The following year, it veganised some of its classic shoes and began looking into recycling its materials. In January this year, adidas collaborated with Bolt Threads on shoes made from mushroom leather, then in February, adidas announced a total ban on fur in …

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lvmh

©LVMH
Non-Food

Luxury House LVMH Acquires Stella McCartney Brand in Sustainability Bid

The Stella McCartney label has announced it has reached an agreement with luxury goods company LVMH (Moët Hennessy – Louis Vuitton SE) with Ms McCartney being taken aboard as a sustainability advisor. The acquisition comes at a time when several fashion labels are discontinuing the use of fur and becoming desperate to appear sustainable and gain credibility with ethically conscious milennials.

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Lyst logo

©Lyst
Society

Vegan Sneaker is Most Searched For Product on Fashion Search Engine Lyst

The steadily-growing vegan trend is not limited to food; this has been confirmed by a recent analysis of the fashion search engine Lyst. The vegan Stan Smith sneaker, designed by Stella McCartney with Adidas, leads the rankings of the most popular and sought-after products in Germany. In total, 80% more sustainable and vegan fashion was searched for this year than last year. In its recent analysis, the fashion search engine Lyst examined the most popular sustainable brands and products among Germans and also drew international comparisons. The top 10 most searched items are dominated by bags, sneakers, and jackets. First place goes to the Stan Smith sneaker, a vegan product. Lyst was founded in London in 2010 and is the world’s leading fashion search engine. …

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stella-stan-smith

©Stella McCartney
Non-Food

Stella McCartney Designs Vegan Stan Smiths

Vegan fashion designer Stella McCartney has had a long-standing relationship with sports brand Adidas which spans 13 years.  Her high-end luxury sportswear collection has been popular with consumers especially in UK and US markets. Now she has launched a vegan version of the iconic sports shoe, the Stan Smith, which the 6th most instagrammed shoe style of all time. Stella McCartney’s version of the Stan Smith created for Adidas is made entirely of vegan leather and follows in the footsteps of Veja Shoes whose vegan brand have seen enormous success of late. This new launch is in-keeping with the recent announcement from Adidas that it will opt for source materials coming from renewable resources and aim to have an emphasis on reutilising plastic from the …

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fleece sweater

© Ruggiero Scardigno - stock.adobe.com
Non-Food

Winner of the Biodesign Challenge 2018: WOOCOA

The fashion industry is becoming more and more vegan-friendly, because more labels are eliminating animal products from their clothing. A designer prize for the best wool alternative has now been awarded to participating students from all over the world at the Biodesign Challenge 2018. The winner is “WOOCOA” from Colombia, with a wool made of hemp, coconut shells and mushrooms.

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Miley Ray Cyrus eats Impossible Burger

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Marketing & Media

Miley Cyrus Promotes Vegan Business

Miley Cyrus is an often-controversial popstar with one of the biggest followings in social media. In the past, her fame was associated with negative connotations and scandal. However, recently the 25 year-old singer has been using it for the benefit of veganism, which has been her chosen cause since around 2014. As part of the 4th July celebrations this year, the star took to her Twitter account where she has over 40 million followers, to post a photograph of herself eating an Impossible Burger. The post received more than 30,000 likes by her fans. In May this year Cyrus used her time in the spotlight at the Met Gala to promote veganism, appearing in a gown created by vegan designer Stella McCartney and saying to …

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