Vegan Society CEO Visits South Korea as Country’s Vegan Market Surges
Vegan Society CEO Steve Hamon is planning a trip to South Korea, as the country’s demand for plant-based products grows rapidly. 250 South Korean brands have now collectively registered almost 3000 products with the Vegan Society Trademark. As part of his visit, Hamon will meet trademark holders and attend events — including speaking at the country’s largest vegan exhibition, VeganFiesta. It is hoped that this will encourage more brands to register with the trademark. “The vegan certification system of the Vegan Trademark helps consumers easily check and purchase vegan products by giving credibility to their vegan status. As The Vegan Society’s Vegan Trademark is an international mark, it works as a reliable indicator of the safety of our products and ingredients to consumers around the world,” …
