Grounded Foods, makers of the first-to-market vegan cheeses created with hemp and upcycled cauliflower, today announces its first products are now available at over 160 retail locations across the US. The innovative products with a cult following have been available through e-commerce since the end of March, and today marks the first time these long-awaited products have been available in stores, through a distribution agreement with Whole Foods.
Op Ed: Veronica Fil, Founder of Grounded Foods Co, On Plant-Based Restaurant Trends
Veronica Fil is a former behavioral economist, who now specializes in marketing for the alternative protein industry. She is the co-founder of Grounded Foods Co. and author of Plant Based USA: a Guide to Eating Animal-Free in America. Reinventing the menu: more chefs embrace plant-based alternatives to meet diner demand By Veronica Fil As I patrolled the floors of the National Restaurant Association Show in Chicago last week, I was struck by a realization: ‘plant-based’ no longer appeared as a specialty category of the food service industry. Judging by the sheer amount of meat, seafood, and dairy alternatives spread throughout the Show floor–and the excitement surrounding them–I knew that plant-based food had become firmly embedded in the mainstream culinary mindset. It hasn’t always been this …
