There is no doubt the plant-based foods industry is among the fastest-growing in the world. In the US, this market is worth over 4.5 billion dollars and has grown 5 times the pace of total food sales. The European market has experienced similar growth.
RZA to Promote Plant-Based Eating in Black Community With Upfield’s New Plant Grants Program
Upfield US today announced a new grant program, Plant Grants, aimed at promoting plant-based eating through charitable funding, education, and mentorship. This first year is being sponsored by Upfield’s plant-based cheese brand Violife, in collaboration with legendary hip-hop artist and long-time vegan RZA, who in 2018 launched a line of vegan lipstick for Milk Makeup. “I’m partnering with Violife because we share a similar philosophy about eating plant-based, and we want to make plant-based eating more accessible, affordable and sustainable to all” – RZA The focus of the 2021 Plant Grants program reflects the disproportionate challenges faced by Black-owned community businesses by the COVID-19 pandemic, and the economic recovery of these businesses, in particular restaurants. The grant program consists of $20,000 in funding to each recipient; coaching and guidance on plant-based menus and recipes …
