Yves Potvin

Plantbased Business Hour

How to Get Your Food Business Acquired with Yves Potvin

Three-time founder, Yves Potvin, discusses the current state of the plant-based innovation sector and how to grow a food business to be acquired. Having sold Gardein to Conagra and Yves Veggie Cuisine to Hain Celestial, Yves is now championing Konscious Foods with a plan to be acquired. Learn from this ultra-successful pioneer on The Plant-based Business Hour with Elysabeth Alfano. Specifically, they discuss How to have a successful exit/acquisition for your company. The most important steps in building a robust company. Why, after starting and successfully selling Yves Veggie Cuisine and Gardein, he decided to start Konscious Foods. The common mistakes founders make that can implode their companies. The current state of the industry. Below is a highlight clip and transcription from our long-form conversation. …

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Yves Potvin of Konscious Foods

Yves Potvin. © Konscious Foods.
Opinion

Op Ed: Yves Potvin, Founder and President of Konscious Foods, on How the Industry Can Recover

Yves Potvin, the visionary behind Konscious Foods, has made a significant impact in the plant-based food industry. A classically trained French chef from Quebec, Potvin’s culinary journey unexpectedly led him to the world of plant-based foods. He is credited with creating the first fresh veggie hot dog and has established three successful plant-based food companies across three decades: Yves Veggie Cuisine, Gardein, and most recently, Konscious Foods, which continues to thrive in turbulent times. In this piece, Yves clearly identifies two key points on which plant-based brands must focus in order to succeed, and in doing so, he says, “I’m confident next year will put the meatless industry’s business back on track”. The Plant-Based Bubble Has Burst: What the Industry Needs to  Succeed the Next …

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Yves Potvin of Konscious Foods

Yves Potvin. © Konscious Foods.
Interviews

Konscious Foods: “We Take Pride in Pioneering the World’s First Frozen Sushi Rolls Made From Plants”

In 2021, Canadian serial entrepreneur Yves Potvin founded the seafood alternatives brand Konscious Foods. Considering the success of the other plant-based companies founded by Potvin — Yves Veggie Cuisine and Gardein — it’s no surprise that Konscious Foods is already seeing rapid growth. The company has made a name for itself by launching products that are claimed to be the first of their kind, such as frozen plant-based sushi and onigiri. Konscious Foods also announced last year that it was working with fellow Canadian companies Merit Functional Foods and Canadian Pacifico Seaweeds to develop an extensive line of seafood alternatives. Retailers have proven enthusiastic about the plant-based sushi, with the products rolling out at all Whole Foods locations across the US and Canada in July. …

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