• Clara Foods’ Arturo Elizondo on Disrupting the Egg Market on The Plantbased Business Hour



    The plant-based egg market is up 167% according to the Plant Based Foods Association. Arturo Elizondo, CEO of Clara Foods® and Elysabeth Alfano, host of The Plantbased Business Hour, discuss the disruption happening in the egg market and the desperate need for a shift to eggs without the chickens…in our lifetime!

    Specifically, they discuss

    1. What is Clara Foods?
    2. What is the a-cellular process and how do you get protein from it?
    3. What is the environmental impact of the egg industry?
    4. Why is there less waste, more reliability, more versatility and better performance with Clara Foods’ egg whites?
    5. Who is buying Clara Foods’ egg whites?
    6. Plant-based eggs are up 167% to a (small) $27M.  Are you seeing the same kind of growth in B2B?
    7. Will you produce anything beyond egg whites and pepsin?
    8. What are your predictions for the plant-based egg market in the next 5 years? Do you foresee cellular eggs?
    9. and more!
    © Clara Foods

    Did you know?

    1. It can take 2000 liters of water for 12 eggs.
    1. A hen will lay 24-42 a year in nature and 278 eggs a year in factory farms. Don’t let the cage-free, certified humane and free-roaming slogans fool you. It is an abysmal, reproductive slavery, painful life…nothing humane about it.
    2. Chickens can recognize up to 100 animal and human faces?

    Here is a short clip from their long-form interview with an accompanying transcript. Podcast here.

    Elysabeth: Arturo thanks for being with me.  How many companies that you’re dealing with right now realize or admit or compute the negative impacts that these industries have?

    Arturo Elizondo: I mean I think at the end of the day they all get that using animals is not ideal. I wouldn’t say maybe that the environmental or ethical dilemmas are the key drivers. I think ultimately companies want to make money and they want to exist. They don’t want to disappear and consumers are really changing, right? And I can’t underscore this enough, that the power of the consumer is incredible. In the last five years, one huge tailwind for us as a B to B business has been that almost every major company that’s headquartered in North America has publicly committed to going cage-free by 2025.

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    McDonald’s uses over two billion eggs just in the US and Canada every single year. Walmart, Sodexo, Compass, the largest food service companies, Starbucks, Burger King, Taco Bell, Kelloggs and General Mills; every major company has publicly committed to going cage-free and that introduces a whole new host of challenges because [being cage-free means it is ]  a lot more expensive because chickens can now move, which is crazy. They can move so they’re now consuming more feed which raises the cost of production and then you cannot cram as many chickens anymore into a single factory farm and so the supply chain becomes incredibly more complex. And what’s really exciting is that because these companies are already transitioning, we can more or less intercept the process and say “look you’re already transitioning to cage-free, why not just leapfrog that and go straight to animal-free.”

    Elysabeth: Well, yes, because I would think if you are the person behind the bottom line you would say, ‘Cage-free is a step backwards for me but Clara Foods is a step forward in terms of the bottom line profitability.’  So, I would imagine that the consumer preferences and their outspokenness, particularly since Covid, is one tailwind but also the cost of resources used for multinational corporations as they start to contemplate a growing population.

    Clara Foods
    © Clara Foods

    There’s going to be a high demand on water. There’s not so much land. There’s going to be more and more pressure on carbon footprint transparency. We don’t see it yet in the retail situation but you’re going to have to start putting your carbon footprint on your packages at some point. That’s at least going to be a marketing advantage for some. I mean, these things are really putting pressure on businesses to realize or finally put into effect the fact that animal agriculture is a wasteful business equation.


    Now you can be a part of the conversation. The Plantbased Business Hour airs LIVE on LinkedIn every Tuesday at 1p PT on Elysabeth Alfano’s LinkedIn Page: here. Tune in to ask the most influential leaders in the plant-based business arena your questions.  To make sure you never miss an episode, vegconomist will be also be featuring The Plantbased Business Hour interviews every Wednesday. Stay tuned right here for more. To learn more about The Plantbased Business Hour, click here. Follow Elysabeth on LinkedIn here and PBH here.

    For inquiries regarding sponsorship of The Plantbased Business Hour, contact Emma Clarkson at [email protected]

     

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