How Does the Market Reward Innovation and Efficiency? Paul Shapiro of the Better Meat Co. Weighs In

CEO of The Better Meat Co. and author of Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, Paul Shapiro joins Elysabeth Alfano on the Plantbased Business Hour to discuss 1) why blended plant-based/meat hybrid products make sense, 2) the future of cultivated meat and fermented proteins and 3) the business models that will win out in the end.  Podcast here.

Below is a highlight clip (4:05) of Paul explaining how the most efficient products play out in the market over time.  The long-form video interview is here.   

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Now you can be a part of the conversation. The Plantbased Business Hour airs LIVE on LinkedIn every Tuesday and Thursday at 1p PT on Elysabeth Alfano’s LinkedIn Page: here. Tune in to ask the most influential leaders in the plant-based business arena your questions.  To make sure you never miss an episode, vegconomist will be also be featuring The Plantbased Business Hour interviews every Wednesday. Stay tuned right here for more. To learn more about The Plantbased Business Hour, click here. Follow Elysabeth on LinkedIn here and PBH here.  

For inquiries regarding sponsorship of The Plantbased Business Hour, contact Emma Clarkson at [email protected]