Impossible Foods Chief Communications Officer, Rachel Konrad, on Impossible Pork

Firecracker and vegan powerhouse Rachel Konrad of Impossible Foods joins Elysabeth Alfano on The Plantbased Business Hour to discuss Impossible Pork, the expected swift shift of consumer food trends, and whether an IPO is possible in the future.

Rachel also explains in great detail how studies have shown that people prefer a burger from plants, rather than an animal-derived product, when there is zero compromise on taste. 

Vegconomist will be featuring The Plantbased Business Hour interviews every Tuesday and Thursday, so stay tuned for more.  To learn more about The Plantbased Business Hour, click here. Follow Elysabeth on LinkedIn here and PBH here.  This interview was recorded live on the JaneUnChained News Network. 

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