MAD SCIENTISTS OR CREATIVE GENIUSES? Fable Food Co.’s Major Breakthrough

Jim Fuller and Chris McLoghlin of Fable Food Co. join Elysabeth Alfano on the Plantbased Business Hour to discuss their major breakthrough in plant meat. The brand recently launched a new line in “Plant-Based Braised Beef” into Woolworth’s and the product is so popular that Australian consumers are reportedly “hunting it down”.

In a remote interview from Australia, the three discuss

1. The business hurdles of getting global distribution,
2. The value of strategic investors,
3. The key to finding reliable manufacturing partners,
4. and the intelligence of mushrooms!

A highlight clip (2:22) on Jim and Chris’ predictions for a plant-based food supply is below. For the full interview, click here. For the full audio interview, click here.

Now you can be a part of the conversation: the Plantbased Business Hour airs LIVE on LinkedIn every Tuesday and Thursday at 1p PT on Elysabeth Alfano’s LinkedIn Page.  Tune in to ask the most influential leaders in the plant-based business arena your own questions.

To make sure you never miss an episode, vegconomist will be featuring The Plantbased Business Hour interviews every Tuesday and Thursday. To learn more about The Plantbased Business Hour, click here. Follow Elysabeth on LinkedIn here and PBH here.