• There Are Winners and There Are Losers: Europe Take Note



    Every week, Plant-based Business Expert Elysabeth Alfano breaks down the headlines with her review and analysis in the Plantbased Business Minute.  Elysabeth is the founder of Plant Powered Consulting, the host of  the Plantbased Business Hour and the Consulting Managing Director, vegconomist, North America.

    Here is the rundown from her video for the week ending December 11, 2020.

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    France Heads To The Middle Ages

    Breaking news! France is heading to the middle ages.

    That’s right. Singapore green lights the sale of cultivated meat. The Israeli prime minister, Benjamin Netanyahu, tastes cultivated meat from Aleph Farms and declares it delicious and guilt free. Meanwhile, the French Minister of Agriculture, Julien de Normandie, had this to say in a tweet, criticizing cultivated meat. “Meat comes from the living.”

    Uh yeah, Julien that’s the problem. Living cows need water, land, time, antibiotics, hormones; all these things that are draining our planet’s resources.

    My business bottom line here is that any country that doesn’t embrace a more efficient food supply system will, in fact, find itself at the back of the line.

    Become a Beefatarian

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    France’s friends in the EU are also having trouble understanding the future. If you can believe it the EU is funding a $5.4 million, three year ad campaign called, “Become a Beefatarian.”

    Hmm…so if you’re not understanding the adverse health effects from consuming beef and if you’re not understanding the adverse climate change effects from producing meat and raising cows then perhaps the Paris Accord should not be named after a European city. Maybe the Paris Accord should be named after Singapore.

    Singapore, back over to you, you are my champion.

    We Are The Champions

    Ah, but Singapore is not the only champion. Champion tennis player, Venus Williams, is launching a vegan shake line called Happy Viking. This is her effort to help people find strength through a vegan diet.

    © Happy Viking

    Another champion, Impossible Foods is listed on Time’s top 100 inventions for 2020 with their Impossible Pork.

    My business bottom line here is that in business, and in politics, there are winners and there are losers. You know who you are!

    Congratulations to Impossible Foods and Venus Williams.

    That’s the Plantbased Business Minute.  If you would like a deeper dive into plant-based business, please subscribe to the Plantbased Business Hour wherever you get your podcasts. And if you are a small plant-based business or a large meat and dairy company and you are looking to navigate the plant-based landscape, please reach out to me on LinkedIn. My team and I at Plant Powered Consulting are here to help you with media, marketing, communications strategy and so much more.

    Until I see you again next week, remember that together we are taking back our health, the health of the planet, and the health of our bottom line.


    Elysabeth Alfano is the founder of Plant Powered Consulting, host of the Plantbased Business Hour and the Consulting Managing Director, vegconomist, North America.

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