When Will Plant-based Milks Be 50% of the Milk Category? Greg Steltenpohl of Califia Farms Makes The Call

When will plant-based milks be 50% of the milk category?  Greg Steltenpohl of Califia Farms calls it on the Plantbased Business Hour.  He and host Elysabeth Alfano also discuss 1) the necessary creativity in plant-based foods, 2) the hurdles he didn’t see coming, 3) the synergy between plant-based production and the eco-system and 4) what he wished he knew 10 years ago.

Plus, Greg explains the generational shift in consumption patterns in the highlight clip below (2:39).  For the full interview, click here.   Click here for the audio podcast.

Now you can be a part of the conversation. The Plantbased Business Hour airs LIVE on LinkedIn every Tuesday and Thursday at 1p PT on Elysabeth Alfano’s LinkedIn Page: here. Tune in to ask the most influential leaders in the plant-based business arena your questions.  To make sure you never miss an episode, vegconomist will be also be featuring The Plantbased Business Hour interviews every Wednesday. Stay tuned right here for more. To learn more about The Plantbased Business Hour, click here. Follow Elysabeth on LinkedIn here and PBH here.  

For inquiries regarding sponsorship of The Plantbased Business Hour, contact Emma Clarkson at [email protected]