The CPBA, whose mission is to lobby for fair legislative representation for the plant-based industry, says it has established itself as the first state-level political advocacy organization protecting the rights of California consumers and companies making plant-based products. The group will represent the interests and concerns of the plant-based food and products industry and work for increased market opportunity and fair legislation.
CPBA board member Nic Adler is considered to be one of the leading voices in the vegan/plantbased food movement. He is the Culinary Director of Coachella, creator of the popular festival Eat Drink Vegan, as well as the restaurateur behind multiple plant-based restaurants in the Los Angeles area.
“There has been a huge cultural shift toward plant-based eating and it’s time that our legislation caught up with consumers. Currently, no official legislative protections exist for plant-based food producers or consumers, and the California Plant Based Alliance is determined to provide a voice for this movement as it continues to become mainstream,” said Adler.
The association’s announcement states: “Through legislative change that represents rapidly growing consumer demand for plant-based alternatives across myriad industries from food to clothing to cosmetics, CPBA will have a positive effect on monumental global issues such as climate change, animal rights, deforestation, and preventable disease.”