Available at Walmart, Target, and additional retailers in the US from the week of June 22, a limited-edition value pack of Beyond Burgers called the Cookout Classic Value Pack has been introduced by Beyond Meat in order to narrow the price gap between plant-based meat and animal protein for the barbeque season.
Sold in the frozen meat aisle with a suggested retail price of $15.99 ($1.60 per patty), the new offering will be available through mid-August, or until supplies last, and is intended to narrow the price gap between plant-based meat and animal protein, making plant-based meat more accessible to more people.
The burgers are packaged in a fully recyclable cardboard carton, aligning with Beyond Meat’s commitment to sustainability. According to the most recent SPINS data, in the 4-week period ending May 17, 2020, Beyond Meat was the #1 brand in refrigerated plant-based meat and owned the top four selling items in all of plant-based meat.
“With summer grilling season underway, we are pleased to launch Cookout Classic value packs nationwide at our most affordable price point to date, enabling more consumers to Eat What You Love™ while enjoying the nutritional and environmental benefits of plant-based meat,” said Ethan Brown, Founder and CEO, Beyond Meat. “This forward-looking pricing represents an important milestone along our journey to make Beyond Meat more accessible to all consumers.”
Through July 4, fans can enjoy additional savings on Beyond Meat’s products found in the fresh meat case with promotions at major retailers including Kroger, Publix, Albertsons, Whole Foods Market, Shoprite, Giant Foods and Stop & Shop.