The British company Holland & Barrett, which has a presence in over 16 countries, is joining the large number of manufacturers who have recognised the potential of the plant-based ice cream sector in the face of constantly growing demand.
The new product line comprises two coconut-based ice creams in the flavours Peanut Butter and Passionfruit. The third flavour, Salted Caramel, is made from avocado. “Avocado and coconut are perfect alternatives to dairy products, and also have some health benefits,” explains Amy Tolofari, nutritionist for Holland and Barrett. “The buttery texture of the avocado gives the same creaminess as regular ice cream, but without animal ingredients.”
Further growing vegan range planned
The announcement of the new product line follows a series of steps taken by the company to exploit the potential of the vegan market. Last year, it was announced that a store with exclusively plant-based products would open in the near future.
Emma Cockerill, Director of Product Development at Holland & Barrett, said that the company is open to working with brands of any size to offer new products both online and in selected or all stores. “We have long been committed to the vegan lifestyle by offering members of the Vegan Society discounts in our stores. And with the growing number of vegan people living in the UK, there is a need to expand the range of great products available to customers.”
The number of searches for “vegan ice cream” on Google has almost doubled over the last two years. More and more major players in the global ice cream market – including Halo Top, Alpro, Ben & Jerry’s, and Häagen-Dazs, as well as Magnum – are now offering plant-based alternatives.