Swiss chocolate company Lindt, a global brand with a revenue of over 4.5 billion and subsidiaries including Ghirardelli and Russell Stover, announces is adding three vegan “milk” chocolate bars to its HELLO range in Germany.
The new bars will be made with oat milk and come in three flavours — Cookie, Hazelnut, and Salted Caramel. The brand hopes they will appeal not just to vegans but also to flexitarians, lactose-intolerant people, and milk allergy sufferers. The 100g bars will be packaged in cardboard for environmental reasons and marked with the vegan V-label.
The company is following in the footsteps of many dairy chocolate brands that have recently launched vegan alternatives. Endangered Species Chocolate, Barry Callebaut, and Galaxy have all released vegan “milk” chocolate bars within the last year, and Cadbury is developing a vegan version of its Dairy Milk bar. A 2019 market report predicted huge growth for the vegan chocolate market by 2027.
Lindt is planning both digital and TV advertising campaigns to promote the launch. The chocolate bars will be on the shelves from November, in time for Christmas.