Vegan ice cream brand Coconut Bliss, based in Eugene, Oregon, has redesigned its packaging and is now using an innovative, sustainable material, a category first, which is protected by a biopolymer created with sugarcane husks, to replace the traditional petroleum based resin.
The new packaging will be applied to all of the family firm’s cupped frozen desserts. Coconut Bliss is the first frozen dessert brand to utilise plant-based bio resin polyethylene packaging, which comes from sugarcane husks as a sustainable alternative to petroleum-based PE resin.
“Since 2005, Coconut Bliss has been committed to using certified organic and ethically-sourced ingredients of the highest quality,” CEO Kim Gibson said to Packaging Digest. “For our first brand refresh, the goal was to push ourselves to create a cohesive new design reflecting the passion, purpose and taste of Coconut Bliss that has delighted our dedicated fans for years. I am happy to say that we have accomplished our goal.”
“As a USDA Certified Organic and Non-GMO Project Verified company, Coconut Bliss is always looking for ways to limit its environmental footprint,” Clark explains. “That’s why, in conjunction with our ambitious rebrand, we are so excited to introduce this cutting-edge packaging that performs like traditional ice cream packaging, without the same environmental concerns. Plus, we love the fact that our plant-based ice cream is now served in plant-based packaging.”