USA: Collaboration – Jolly Rancher and Orange Leaf

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Jolly Rancher and Orange Leaf Frozen Yogurt have presented the vegan frozen yogurt flavours “Dairy Free Blue Raspberry” and “Dairy Free Green Apple” as part of a collaboration.

The American frozen yogurt chain Orange Leaf Frozen Yogurt (also known as Orange Leaf) has over 300 US locations (franchise). It offers sugar-free, gluten-free, and vegan frozen yogurt alternatives. Orange Leaf has entered into a collaboration with the American candy brand Jolly Rancher for its self-service toppings counter.

 

The popular “Blue Rapsberry” and “Green Apple” sweets from Jolly Rancher will be available in all stores from 7 May to 30 June with Orange Leaf frozen yogurt flavours. There will also be corresponding Jolly Rancher candy pieces in the topping bar.

 

“This national partnership extends our dairy-free frozen yogurt range. It makes it a perfect treat for our guests this summer,” says Kendall Ware, president and COO of Orange Leaf. Orange Leaf claims it builds strong relationships with brands via its partnerships. For example, it has collaborated with The Hershey Company since 2015. This has allowed it to offer well-known frozen yogurt flavours such as “Reese’s Peanut Butter Cup” and “York Peppermint Pattie”.

 

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